About Jim Obermayer

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So far Jim Obermayer has created 15 blog entries.

Weekly Podcasts Listenership Grows

One of Edison Research's findings in its 2016 report, which continues to attract attention, is that those interviewed (2100 people aged 12 and older) using random dialing techniques, show that there was an average of five podcast programs listened to in the previous week.   Further it indicates that the devices used in 2016 were 29% on [...]

By | March 17th, 2017|Uncategorized|0 Comments

Everyone talks about the Growing Value of Podcasting

Listen While You Work...from SLMA Radio a program on the Funnel Media Channel. The Growing Value of Podcasting for B2B Marketing Our guest today, Andy Paul will talk about the Growing Value of Podcasting for B2B Marketing.  He is an author, consultant and podcaster.  In the past 18 months Andy’s podcast series called Accelerate has [...]

By | March 16th, 2017|Uncategorized|0 Comments

Legacy media organizations investing in podcasting:

iStock Photos Nancy Vogt in her Pew Research Podcast Fact Sheet mentioned the following. Go here for her extensive Podcasting: Fact Sheet which is one of the best in depth articles about podcasting in America.  The New York Times, which in March 2016 announced the creation of a podcast team focuses  on news and opinion programming [...]

By | March 7th, 2017|Podcast Internet Radio|0 Comments

Lead Bait? Binge Watching? How Uberflip® Reinvented Content Marketing

Listen as DemandGen Radio host David Lewis and his guest Randy Frisch, Co-Founder of Uberflip, discuss Uberflip’s innovative platform for content marketing. It’s all about  dramatically improving conversion while enhancing the involvement for your prospects so visitors end up “binge watching” your content. The Lead-Bait Question If you’re like most demand generation marketers, you’re trying [...]

By | March 3rd, 2017|DemandGen|0 Comments

The Role and Responsibility of a Marketing Operations Leader – DemandGen Radio

Tom Svec, DemandGen’s Director of Marketing Technology Services joins DemandGen Radio host David Lewis to discuss how the roles within marketing operations have evolved over the recent years. Svec leads DemandGen’s world-class team of solution architects who assist mid-size and enterprise-class marketing operations teams with their deployment and adoption of marketing technology. Prior to DemandGen, [...]

By | March 1st, 2017|DemandGen|0 Comments

Podcast Listenership Growing in the B2B Space

Edison Research reports that a growing percentage of Americans are listening to podcasts. In 2016, 21% of Americans age 12 plus have listened to a podcast in the past 30 days, which is a significant growth when this share was 12%.   Read the full report by Tom Webster VP Strategy and Marketing, Edison Research here. [...]

By | March 1st, 2017|Podcast Internet Radio|0 Comments

Streaming Internet Radio Shapes Thought Leadership

This is a two part entry taken from the white paper: How Thought Leadership Can Be Shaped by Streaming Internet Radio In our social-driven world, thought leadership is becoming a much sought-after branding position says Modern Marketing Partners in its white paper “Thought Leadership Marketing Guide: Tips & Trade Secrets for Success.”   TLM (Thought Leadership Marketing) was [...]

By | September 30th, 2016|Podcast Internet Radio, Resources|0 Comments

White Paper on Thought-Leadership Released by Funnel Radio

How live-streaming internet radio for mobile and at-work listeners provides a shortcut to becoming recognized as a thought leader August 25, 2016 - - Lynden, WA - - Funnel Radio, an internet radio network, announces publication of an extensive white paper on the origins of thought leadership and the advantages of using live-streaming internet radio [...]

By | August 25th, 2016|White Papers|0 Comments

DemandGen Radio: Newest Streaming Internet Radio Program Joins the Funnel Radio Channel

August 24, 2016 - - Lynden, WA - - Funnel Radio, an internet radio channel, announced that DemandGen Radio, the voice of demand generation produced by DemandGen International Inc., has launched, airing at 9:30 a.m. PST every other Thursday.  Funnel Radio producer, James Obermayer, said “DemandGen Radio adds a new dimension for the program lineup [...]

By | August 24th, 2016|Company News|0 Comments

How Thought Leadership can be Shaped by Streaming Internet Radio

A whitepaper by James Obermayer. Image links to the PDF whitepaper. This white paper discusses using digital steaming live internet radio programs and podcast replays as the content source which infuses the thought-leadership message in articles,  books, ebooks, white papers, blogs, nurture content, on-demand replays, press releases and email messaging to clients and [...]

By | August 22nd, 2016|Resources, White Papers|0 Comments