You Only Have One Product, AI’s Impact On Marketing, Becoming a Hottie, Transactional vs. Lifetime Customers
Closing sales requires trust, and trust is built through conversation. As Chris Beall notes, in B2B, the gateway to ongoing dialogue is the discovery meeting. Yet, too often, sales teams fail to view the meeting itself as the product they are selling. As Bruce Lewolt highlights, sellers must frame their sincere care for the customer’s [...]