You Only Have One Product, AI’s Impact On Marketing, Becoming a Hottie, Transactional vs. Lifetime Customers

January 11th|Blog, Funnel Radio, Sales Pipeline Radio|

Closing sales requires trust, and trust is built through conversation. As Chris Beall notes, in B2B, the gateway to ongoing dialogue is the discovery meeting. Yet, too often, sales teams fail to view the meeting itself as the product they are selling. As Bruce Lewolt highlights, sellers must frame their sincere care for the customer’s [...]

The Power of Podcasting-A Matt Heinz Reveal from Sales Pipeline Radio

February 14th|Blog, Podcast Internet Radio, ROI, Sales Pipeline Radio|

As Matt Heinz approaches his 100th episode on Sales Pipeline Radio, he and Paul Roberts, his announcer for Sales Pipeline, debated the pros and cons of podcasting.  They discuss storytelling, the importance of audio, conversations and podcasting  (Matt believes podcasts are really unstructured learning time). They question banner ads and other now traditional forms of [...]

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