Listen as DemandGen Radio host David Lewis and his guest Randy Frisch, Co-Founder of Uberflip, discuss Uberflip’s innovative platform for content marketing. It’s all about  dramatically improving conversion while enhancing the involvement for your prospects so visitors end up “binge watching” your content.

The Lead-Bait Question

If you’re like most demand generation marketers, you’re trying to convert website visitors into leads by publishing various pieces of content scattered about your website and aggregating them in a resources area so visitors select and download your “lead bait” one at a time.  This traditional method of content publishing has certainly been effective for generating leads, but the team at Uberflip reimagined what the experience should be like­ – just as Uber® reimagined the transportation business.

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