We spend a considerable amount of time working with clients on their sales outreach and engagement processes here at Heinz Marketing.  This has been more recently defined as the discipline of “Sales Development” and is something we believe every company should have a competency around. Tune in LIVE 4/13.

How you identify, engage, and convert new customers is fundamental to business operations and there are so many ways to do it poorly that end up frustrating prospects, employees, and sales leaders.

To avoid the frustration and to get maximum return out of your sales development efforts, we have developed the following seven essential building blocks for high performance sales development. Host, Robert Pease, will be going through the list in this episode. Be ready to take copious notes. You’ll be glad you tuned in.

About Robert Pease

Robert leads our Pipeline Performance Practice and has over 20 years of experience leading teams, taking products to market, and building customer and partner relationships.  He has been a CEO, CMO, and has held various product and sales related jobs during his career.  He has extensive knowledge of sales and marketing strategy, process, and enabling technologies and works with clients to improve pipeline performance.

He is the father of two daughters, an avid runner, and is always on the hunt for good BBQ as a Southern transplant to the Pacific Northwest.  You can learn more about him on LinkedIn or follow him on Twitter

Orignal post on this framework is here > This episode dives in deeper based on reader feedback and questions.