New live program will focus on the core skill needed by every B2B marketer: Database Management.
July 26, 2018 – – Lynden, WA – – SLMA Radio on the Funnel Radio Channel announced that Mark Godley, CEO of LeadGenius, is joining the longest-running weekly internet radio/podcast program for mobile listeners (entering its ninth year with 100,000+ listener downloads, 445 episodes, and 500+ executive interviews). Data Dump Radio/Podcast will air the last week of each month, and Mark will join three other radio personalities with their own programs.
James Obermayer, Funnel Media Group publisher and producer of SLMA Radio, said “Godley brings a unique take on the number one challenge facing competitive marketers today: database management for revenue growth. Manage the database and you grow, ignore it and you lose. Mark believes the ability for every B2B company to grow is tied to its database management capabilities as the foundation of its marketing efforts. A company cannot accurately forecast without a solid database of prospects and customers. No company can beat its competitors without a marketing program bed-rocked by its database skills. Godley’s guests will shine a much-needed light on databases driven by artificial intelligence and machine learning.”
“After 25+ years building and managing databases, selling data and managing sales and marketing teams, I have had to test many data theories at the risk of my teams revolting! I am excited to launch The Data Dump podcast to have a platform to talk about my mistakes and successes with my friends and mentors in the industry from whom I have gained my knowledge.” Mark Godley, CEO LeadGenius.
About Mark Godley
With more than 25 years of B2B technology industry leadership, Godley is currently CEO of LeadGenius. Prior to that he served as CRO of HG Data and VP of Market Development for ConnectAndSell, Inc., a cloud-based sales productivity platform. At healthcare startup Aventura, he managed the alliance, partnership and sales channel efforts. He also holds advisory roles at several leading companies in the salestech and martech space, including Omniquo, ZenIQ.io and The Big Willow.
Godley holds a B.A. degree in marketing from Villanova University. He also attended executive graduate programs at both the University of California, Berkeley’s Haas School of Business and the University of Chicago’s Booth School of Business. Godley has been an award-winning guest lecturer in the undergraduate business school at the University of Southern California.
LeadGenius, based in Berkeley, CA, is a marketing and sales solution that enables B2B companies to identify and connect with their ideal accounts. The LeadGenius solution is powered by best-in-class B2B data, which is continually refined through a unique combination of machine learning technology and skilled human researchers. LeadGenius’ customers include industry-leading companies such as Google, Square, Signifyd and eBay. A Y-combinator company founded in 2011, LeadGenius is a fast-growing software and services company with the heart of a social enterprise and a mission to provide meaningful opportunities to underemployed individuals with digital skills anywhere in the world.
About SLMA Talk Radio
SLMA Radio has aired live weekly since July of 2010 and is broadcast through the internet, on a streaming channel, on Thursdays at 10:30 AM PST UTC/GMT -7 hours on the Funnel Radio Channel. Listeners can also access podcasts on the SLMA Radio website, iTunes, Stitcher and the B2B Podcast Directory. The Funnel Radio Channel is a business unit of the Funnel Media Group, LLC.