Podcast Description

The greatest tools on earth are only as good as your ability to use them. DemandGen empowers companies of all sizes–from entrepreneurial startups to leaders like Apple, NetApp, American Express and more–to fully leverage and master the power of their lead management and marketing automation solutions, with an array of strategic and operational services.

About Host David Lewis:

Throughout his career journey, David has been at the forefront of the major disruptive waves that have transformed how companies offer their products and services to customers: the Web, marketing automation, CRM, search marketing, and social media. That’s led him to develop and refine new ways to help sales and marketing teams align and seamlessly blend of art, science, and systems – the heart of the principles of his book “Manufacturing Demand.”

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