#10 – Cognitive Marketing: Build More Success
Marketing is a science. And now, thanks to advances in cognitive science, marketers can harness the power of human psychology to influence consumer behavior.
What is cognitive marketing? What are its benefits? How does it differ from other types of marketing?
Learn all this and more during an interview with Sandeep Dayal, seasoned marketing and strategy leader. He shares how cognitive science can be applied to branding and marketing. Plus, how we can use cognitive marketing to develop strategies that are more likely to succeed.
#9 – Part 2: Independently Owned Restaurants Series
Independent restaurant owners face many challenges that are unique to those of large chains. If you work in sales or marketing for the food service industry, you must understand these differences to successfully communicate with Independents.
The best way to learn? Hear the struggles and needs of restaurant owners first-hand. Listen to industry veteran, Laurie Torres, share the ups and downs of restaurant ownership on this episode of the Lead(er) Generation podcast.
#8 – Is Marketing The New Sales?
Salespeople have long been considered the face of a company. They sell products or services, negotiate deals and close the sale. In recent years, however, companies have begun replacing salespeople with marketers.
Today, marketing is often seen as the primary way to generate leads and increase sales. As a result, companies are investing heavily in marketing departments. And they’re also hiring more marketers than ever before.
How did this trend begin? What are the pros and cons? Is marketing really becoming the new sales? Join us as we explore a topic that’s continuing to change modern marketing.
#7 – What Is The Role Of Marketing Technology in Lead Generation?
Are you struggling to get leads? Are you looking for ways to improve your sales funnel? If yes, then you should definitely join us to explore the role of marketing technology in lead generation.
Marketing technology has become a crucial part of every company’s strategy. From CRM software and email marketing platforms to analytics and automation tools, technology plays a vital role in improving the efficiency and performance of your marketing campaigns.
Technical demand generation marketer and returning guest, Hana Jacover, joins Tessa Burg on this episode of Lead(er) Generation. She answers questions and provides tips on how marketers can leverage the power of marketing technology to generate leads.
#6 – B2B eCommerce: The Evolution Of Online Grocery
How have customer expectations evolved in the food and grocery industry? What role do digital and e-commerce play in the selection and purchase process? We’ll explore these questions and more with Jay Scherger, the Director of Ecommerce Accelerator at Kroger. After this episode, you’ll have a better understanding of how we—as B2C, B2C, B2C2B and B2B digital marketers—can make shopping an easier and more enjoyable experience for customers.
#5 – How To Bridge The Gap Between Sales and Marketing
Marketing and sales are both important parts of any business. However, if they don’t work together, then there is no way to succeed. How do you show the value of marketing to sales, especially in B2B industries like manufacturing?
Long-time manufacturing marketer, Monica Gasbarre, talks about how to align marketing to organizational sales goals. Plus, how to build strong relationships on a foundation of communication and collaboration so marketing and sales act as one team.
Listen to this episode to learn how to bridge the gap.
#4 – Part 3: Independently Owned Restaurants Series
The restaurant industry has been hit the hardest during the pandemic. According to the National Restaurant Association, 110,000+ food and beverage establishments in the U.S. temporarily or permanently closed for business.
How did local restaurants stay afloat? What creative pivots did they embrace? Were the changes temporary or here to stay?
If you’re a marketer or salesperson in the restaurant industry, you need to know how independent operators tick. Listen to this conversation with the co-owner of a local Vietnamese restaurant to better understand the needs and challenges independents face.
#3 – Part 1: Independently Owned Restaurants Series
Independent restaurants offer unique dining experiences, such as farm-to-table meals or craft cocktails. But they also face unique challenges that are far different than those of large restaurant chains.
Offering solutions to the difficulties that independents face, may mean the difference between a win or loss for both sales and marketers in the food service industry.
What are the biggest challenges of independent restaurant operators? How has the pandemic changed their business? How can suppliers, sales and marketers deliver better support?
Hear the answers to these questions—and more—from Jess Edmonds, Catering Director & Partner at Spice Hospitality Group, on this episode of Lead(er) Generation.
#2 – The Role Of Market Research In B2B Lead Generation
Market research helps marketers gain insights into consumer behavior, attitudes, opinions, and preferences.
But how important is it in B2B lead generation and marketing communication? Can market research help you develop more effective strategies and campaigns?
Explore this topic with expert market researcher, Lauren Schmidt from the full-service marketing research and consulting company NSRC.
#1 – Can ABM Strategies Improve Lead Generation?
When it comes to B2B sales and marketing, account-based marketing (ABM) is a hot topic. That’s because a buying group is typically made up of 6-10 people who must collaborate to make final enterprise decisions.
How can you use ABM to target the decision-makers on specific accounts? Can you leverage digital marketing tools for ABM? Does AMB increase the quality or quantity of leads?
In this episode, we interview ABM leader, Ryan Elmiger. He answers common questions, shares his knowledge, and talks about the relationship between ABM and lead generation.
