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Workshop Series To Get Started Podcasting

By |2020-03-18T02:15:42-08:00March 13th, 2020|Blog, Funnel Radio, Podcast Internet Radio, Resources|

Funnel Media Group would love to produce your podcasts for you to promote through our Funnel Radio channel, streamed content and more. Our shows are primarily geared for B2B. But before you decide whether you want us to do it, or even if you want to try to do this yourself, there are a couple [...]

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Using Google Analytics to Track Improvements in Your Podcast

By |2020-02-19T17:48:03-08:00February 20th, 2020|Blog, Resources|

We are assuming you have Google Analytics code in your podcast site to track visits, referrals and more. We all know the value that hosts such as Libsyn and Podbean give us with their breakdown of all of the downloads for our episodes, but there is more to the picture. Utilizing Google Analytics, the custom [...]

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5 Must Knows Before You Turn on the Microphone – or even buy one.

By |2020-02-12T22:29:24-08:00February 12th, 2020|Blog, Resources|

Decide WHY you are doing a podcast - the real goal. Is it to launch an initiative? Build a reputation? Boost the egos of your executives or clients? Give value to your existing clients? Open the door for new clients/prospects? Determine your audience and their listening habits. Once you know this, you can determine WHO [...]

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Susan’s Favorite Podcasting Tools

By |2020-02-19T17:48:32-08:00January 30th, 2020|Blog, Resources|

We all have our favorite tools for creating posts, graphics, and podcasts. Susan Finch is constantly asked for her list of tools, so she decided to share them with all of you. You may scratch your head at a few, but there is logic and a back story behind each one. If you want [...]

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Podcast Guests and Hosts – 9 tips to avoid being an editing nightmare.

By |2020-01-16T00:56:30-08:00January 16th, 2020|Blog, Resources|

You have a show, or perhaps you've been invited to be on a podcast. It's a lot of fun and a great way to spice up the conversation you usually only have in writing, in a pitch, on social media. Many hosts will record a show, edit it, put on their music, insert commercials and [...]

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Do you even have a business if you don’t have a Sales Process?

By |2019-12-05T00:54:33-08:00April 27th, 2017|Blog, Resources|

Without a Sales Process Your  Business is a Lottery Michael Alexander reminded me that companies should review the marketing and sales process to the same degree as they review and improve manufacturing. “Everyone does a high five,” he says, “When manufacturing improves its efficiency by a point or two and yet marketing and sales run [...]

Streaming Internet Radio Shapes Thought Leadership

By |2017-04-04T17:23:51-08:00September 30th, 2016|Podcast Internet Radio, Resources|

This is a two part entry taken from the white paper: How Thought Leadership Can Be Shaped by Streaming Internet Radio In our social-driven world, thought leadership is becoming a much sought-after branding position says Modern Marketing Partners in its white paper “Thought Leadership Marketing Guide: Tips & Trade Secrets for Success.”   TLM (Thought Leadership Marketing) was [...]

How Thought Leadership can be Shaped by Streaming Internet Radio

By |2017-04-04T17:23:52-08:00August 22nd, 2016|Resources, White Papers|

A whitepaper by James Obermayer. Image links to the PDF whitepaper. This white paper discusses using digital steaming live internet radio programs and podcast replays as the content source which infuses the thought-leadership message in articles,  books, ebooks, white papers, blogs, nurture content, on-demand replays, press releases and email messaging to clients and [...]