By now you know that B2b podcasts from you and your company create thought leadership, multi-use content, testimonials, and relationships with industry leaders. Podcasts introduce you and your products to thousands of potential customers and those that refer customers, but there are four caveats to be successful.

  1. Consistency Pays Off: to gain followers (listeners and subscribers) you must produce a show that they can follow. Once a month programming is very good, twice a month for moderately-sized companies, weekly for large companies, audiences, and marketing departments large enough to use the resulting content.
  2. Professionalism Gains Respect and Increases Shares: Sound, host, and announcer quality are important after all this is entertainment, but the host’s actual voice isn’t as important as the content, editing, timing, commercial delivery.
  3. Interesting Content Keeps Them Coming Back. Each program’s title and its content must be stimulating and worth the time invested by the listener. Programs with “How-To” or similar titles are the most popular and long-lasting.
  4. Your company can use the content in many ways: Podcasts produce so much potential content that each show provides a plethora of content options:  See 16 Ways a Podcast Creates Useable Content. This multi-use content adds listeners; whether it is a testimonial quote, blog, nurture message, book, guest website, white paper or case study quotes, podcasts, and its transcripts each has a listener base.

The Funnel Radio Channel produces B2B Podcasts for many industry leaders and personalities. See our list of The Real Personalities of Funnel Radio. The reason we are popular with these well-known leaders is that we make it easy for them to be a podcast host.

What we do for You:

  1. Create the podcast episodes from our studio for the host and guest via the telephone.
  2. Provide a studio and live announcer for live programming: Announce your program and insert your own commercials.
  3. Create and host the podcast replay site with your programming, branding, biographies of hosts, and podcast embeddable players that can be used on your main site, as well.
  4. Register your program with Apple Podcasts, Google Podcasts, iHeartRADIO, Stitcher Radio, Blubrry, TuneInB2B Podcast Directory, and more.
  5. Maintain the subscription services for you: we build a list of subscribers.
  6. Promote your episodes through the Funnel Media Group’s social media channels.
  7. Create branded artwork for each episode for the site and that you can share with your guests and marketing team.
  8. Episodes can be live or recorded.
  9. Are available to test your equipment, do guest soundchecks, teach your team how to promote your show, create custom tutorials to make it simple.
  10. And about 15 more tasks you may prefer someone else does for you regularly.

What You Do:

  1. Select your guest (customer, prospects, authors, your company experts, industry leaders, and name your episode with a paragraph description).
  2. Host the show by telephone from anyplace in the world.
  3. Use the content.
  4. Enjoy the new doors that open and opportunities.

Benefits of podcasting are:

  1. It is easy because we do the heavy lifting.
  2. It is not time-consuming like a webinar (once a month frequency is available).
  3. No rehearsals or PPT.
  4. There are thousands of listeners that will continue to replay your evergreen content.
  5. Customers give you testimonials.
  6. Guests promote your show, and that promotes your company, product, and service.
  7. Hosts and their companies gain reputations as thought leaders.
  8. Professional editing for voice quality, sound variations, background noise, sound cleanup, gain control, fade, amplify, normalize, compress, and equalize.
  9. RSS Feed for submission and multi-use syndication.
  10. It is inexpensive.
  11. Reach listeners at work, on weekends: traveling, at home, walking the dog, exercising, or in their cars.
  12. Statistics for the program are kept: replay count, trending, geo count, clients (Chrome, Apple, Apple Media, etc.), Platforms, and most listened to show lists, etc.
  13. A huge stream for live shows.

What we CAN do for you – Additional Services

Voiceover services for commercials, introductions, editing in questions and more

Let’s get started!
Guidance to the top
  • Audience Growth

Guided Strategic Approach

We will talk to you about internal resources, time available, and budget to develop a plan to increase your audience and authority.

Request Resource Review and Plan
  • Training & Enablement

Be in control, ask for help with the parts you don’t want to do.

We can teach you how to promote your site. We can teach your team, too.