Podcast Production Made Easy
By now you know that B2b podcasts from you and your company create thought leadership, multi-use content, testimonials, and relationships with industry leaders. Podcasts introduce you and your products to thousands of potential customers and those that refer customers, but there are four caveats to be successful.
Let’s get started!
A few tips we can walk you through.
Consistency Pays Off
Have them look forward to your episodes, rather than filling their listening time with another show.HIT AND MISS LOSES MOMENTUM
To gain followers (listeners and subscribers) you must produce a show that they can follow. Once a month programming is very good, twice a month for moderately-sized companies, weekly is best!
A Pleasure to Listen
Get talked about because your quality content impresses and inspires them, and builds curiousity.THEY WON'T LISTEN IF YOU ANNOY THEM.
Sound, host, and announcer quality are important after all this is entertainment, but the host’s actual voice isn’t as important as the content, editing, timing, commercial delivery.
It Has to be Interesting
We'll help you avoid boring, pitchy content so your audience continues to grow.PRESENT THE UNEXPECTED GIFTS OF INFOTAINMENT
Each program’s title and its content must be stimulating and worth the time invested by the listener. Programs with “How-To” or similar titles are the most popular and long-lasting.
Versatile Content
Testimonial quote, blog, nurture message, book, guest website, white paper or case study quotes17 Ways Podcast Content Can be Used
Podcasts produce so much potential content that each show provides a plethora of content options: See 17 Ways a Podcast Creates Useable Content. This multi-use content adds listeners and reach.
The benefits of podcasting are:
- It is easy because we do the heavy lifting.
- It is not time-consuming like a webinar (once a month frequency is available).
- No rehearsals or PPT.
- There are thousands of listeners that will continue to replay your evergreen content.
- Customers give you testimonials.
- Guests promote your show, and that promotes your company, product, and service.
- Hosts and their companies gain reputations as thought leaders.
- Professional editing for voice quality, sound variations, background noise, sound cleanup, gain control, fade, amplify, normalize, compress, and equalize.
- RSS Feed for submission and multi-use syndication.
- It is inexpensive.
- Reach listeners at work, on weekends: traveling, at home, walking the dog, exercising, or in their cars.
- Statistics for the program are kept: replay count, trending, geo count, clients (Chrome, Apple, Apple Media, etc.), Platforms, and most listened to show lists, etc.
- A huge stream for live shows.
What we can do for you – Additional Services
Voiceover services for commercials, introductions, editing in questions, private host coaching, PSAs, and more.