Podcast Production Made Easy
By now you know that B2b podcasts from you and your company create thought leadership, multi-use content, testimonials, and relationships with industry leaders. Podcasts introduce you and your products to thousands of potential customers and those that refer customers, but there are four caveats to be successful.
Let’s get started!
A few tips we can walk you through.
Consistency Pays Off
Have them look forward to your episodes, rather than filling their listening time with another show.HIT AND MISS LOSES MOMENTUM
To gain followers (listeners and subscribers) you must produce a show that they can follow. Once a month programming is very good, twice a month for moderately-sized companies, weekly is best!
A Pleasure to Listen
Get talked about because your quality content impresses and inspires them, and builds curiousity.THEY WON'T LISTEN IF YOU ANNOY THEM.
Sound, host, and announcer quality are important after all this is entertainment, but the host’s actual voice isn’t as important as the content, editing, timing, commercial delivery.
It Has to be Interesting
We'll help you avoid boring, pitchy content so your audience continues to grow.PRESENT THE UNEXPECTED GIFTS OF INFOTAINMENT
Each program’s title and its content must be stimulating and worth the time invested by the listener. Programs with “How-To” or similar titles are the most popular and long-lasting.
Versatile Content
Testimonial quote, blog, nurture message, book, guest website, white paper or case study quotesMarketing will lay roses at your feet!
Podcasts produce so much potential content that each show provides a plethora of content options: See 16 Ways a Podcast Creates Useable Content. This multi-use content adds listeners and reach.
