This list of 17 ways to use your podcast content pertains specifically to the individual podcast episodes.
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- If you recorded as a video meeting, consider an extract to be posted publicly on your YouTube channel. Creating content is expensive. Converting podcast content to new-use content is inexpensive. An original video for YouTube may cost several thousand dollars or more, and a podcast converted to YouTube runs a few hundred dollars.
- Continue to show your value to the guest by sending a package. Package includes: Graphics, podcast episode link in ALL venues, transcript with timestamps, embed code for their site, micro extract links or embed code.
- Great way to reopen the conversation with the guest, who may also be a prospect. You can do this by following up after a month to thank them again and ask for an update on the topic.
- Publicly thanking the guest in social venues and @mentioning their company. Side note: You DID remember to follow and connect on all social venues, right?
- Order the transcript and highlight 1-3 minute pieces for the video, highlight great quotes that make the guest shine – short for a graphic.
- Creating the quote graphics with time stamp, and link to the episode to post on social venues.
- Why not add specific episodes to your drip campaign using these same quote graphics?
- Revisit the episode with another quote you can pull from the transcript and mention the guest(s), add link.
- Create a video teaser from a highlight moment that will also link to the full episode.
- Create a playlist of the video shorts and in the description include a link to the full episodes.
- Creating profiles for hosts, guests on Podchaser and sending to each guest along with their episode package. This will tie to your episodes and make them feel very appreciated
- Blurb and link on ALL email signatures of those involved in the show to make the show top of mind.
- Daily quotes taken from episodes and turned in a graphic and posted on LinkedIn, with link to the episode, and then getting staff to like and reshare – at least the executive and leadership teams. If a guest said it, be sure to mention the guest. You can schedules these using social tools such as Agorapulse.
- Update LinkedIn profiles for hosts and production team as a part-time position or “project” with link.
- Create playlists that have your episodes mixed in with those of your guests, client companies – customize, share out mentioning all who are included to encourage them to share it out.
- Add the episode post to your company page on LinkedIn.
- Go back to your spreadsheet of past episodes and promote the ones from the past, not just the most current.
Photo by Ivan Samkov: https://www.pexels.com/photo/person-with-headphones-holding-a-smartphone-4162581/