This list of 17 ways to use your podcast content pertains specifically to the individual podcast episodes.

    1. If you recorded as a video meeting, consider an extract to be posted publicly on your YouTube channel. Creating content is expensive.  Converting podcast content to new-use content is inexpensive.  An original video for YouTube may cost several thousand dollars or more, and a podcast converted to YouTube runs a few hundred dollars.
    2. Continue to show your value to the guest by sending a package. Package includes: Graphics, podcast episode link in ALL venues, transcript with timestamps, embed code for their site, micro extract links or embed code.
    3. Great way to reopen the conversation with the guest, who may also be a prospect. You can do this by following up after a month to thank them again and ask for an update on the topic.
    4. Publicly thanking the guest in social venues and @mentioning their company. Side note: You DID remember to follow and connect on all social venues, right?
    5. Order the transcript and highlight 1-3 minute pieces for the video, highlight great quotes that make the guest shine – short for a graphic.
    6. Creating the quote graphics with time stamp, and link to the episode to post on social venues.
    7. Why not add specific episodes to your drip campaign using these same quote graphics?
    8. Revisit the episode with another quote you can pull from the transcript and mention the guest(s), add link.
    9. Create a video teaser from a highlight moment that will also link to the full episode.
    10. Create a playlist of the video shorts and in the description include a link to the full episodes.
    11. Creating profiles for hosts, guests on Podchaser and sending to each guest along with their episode package. This will tie to your episodes and make them feel very appreciated
    12. Blurb and link on ALL email signatures of those involved in the show to make the show top of mind.
    13. Daily quotes taken from episodes and turned in a graphic and posted on LinkedIn, with link to the episode, and then getting staff to like and reshare – at least the executive and leadership teams. If a guest said it, be sure to mention the guest. You can schedules these using social tools such as Agorapulse.
    14. Update LinkedIn profiles for hosts and production team as a part-time position or “project” with link.
    15. Create playlists that have your episodes mixed in with those of your guests, client companies – customize, share out mentioning all who are included to encourage them to share it out.
    16. Add the episode post to your company page on LinkedIn.
    17. Go back to your spreadsheet of past episodes and promote the ones from the past, not just the most current.

 

Photo by Ivan Samkov: https://www.pexels.com/photo/person-with-headphones-holding-a-smartphone-4162581/