We bring you years of podcasting experience to help hosts, guests, marketing and production teams have more success podcasting, rather than burning out after the six episode milestone.

Podcasting Tip: Make your heads the same size

July 31st|Blog, Podcasting Tips|

One of the beautiful benefits of Zoom is that it is an equalizer. There are no tall people, short people, people sitting in the back of the room, people at the head table. We have our grid of participants. The lovely gallery. When we interview people, most of us use Zoom, Riverside, or similar because [...]

Listen vs. Downloads – what’s the difference in podcasting?

March 21st|Podcasting Tips|

A common question we are asked is, "What's the difference between a download and a listen on my podcast?" Great question. The Downloads number is the number of times your podcast has been played and/or downloaded from various sources: Podbean podcast site and apps; directories you've submitted your podcast to like iTunes, Google, Spotify etc; [...]

13 Tips Before You Launch Your Podcast

December 13th|Blog, Podcasting Tips, Resources|

As an instructor for the Direct Marketing Association of Northern California, Susan Finch regularly updates her hands-on workshops. This is for tomorrow's Podcasting Production Masterclass Part 3: Publish, Promote, and Grow! This is a quick checklist of 13 items you should have ready before you launch. It's only a taste of the course, but [...]

How’s your background?

June 22nd|Blog, Personal Branding, Podcasting Tips|

It's very common for companies to send a background to all team members to use for video calls. They may even offer a selection. It doesn't remove the problem of bubble heads, disappearing hands, earrings, and ears with virtual backgrounds and greenscreens. I'm way too animated for those to work. I'd need to put on [...]

CEO Sales Strategies: Podcasting for Business

December 28th|Blog, Podcasting Tips, Resources|

What is the point of having a business podcast? As an entrepreneur, should you be thinking of having one? Susan Finch replies to that question with an emphatic yes. In this conversation with Doug C. Brown, she makes the case for why every company, small and large and everything in between, should consider having a [...]

Embrace, Don’t Edit, the Thoughtful Pause

November 17th|Blog, Podcasting Tips|

Recently we were editing an appearance of one of our hosts on another show. They had edited the episode so tightly, there wasn't even an exhale between the host's question, the guest response and the next question. Realizing sometimes there can be uncomfortable silences between question and answer, and the next question, there is also [...]

If a Word Glitches, Find It Somewhere Else

November 4th|Blog, Podcasting Tips|

Anyone who has listened to podcasts regularly, and anyone who has edited them knows what "Zoom Twang" is. It's when a word or syllable is glitched due to bandwidth or gremlins in the recording and the word or syllable is LOST. It's just not there. Many times, you can simply edit it out. But what [...]

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