Your email is your brand’s first impression. If it ends in @gmail.com, @yahoo.com—or worse, @aol.com—you're signaling to potential clients and partners that you may not take your business seriously. On the latest episode of Rooted in Revenue, Susan Finch and Lany Sullivan dig into why branded email addresses are not only a credibility must, but [...]
When we set up a new podcast, we always request the clients set up one dedicated email for the podcast. We prefer it is set up through Google's workspace to open up many free tools besides Analytics. Once you have a dedicated email account, you can add your company/podcast as a business on Google [...]
It's very common for companies to send a background to all team members to use for video calls. They may even offer a selection. It doesn't remove the problem of bubble heads, disappearing hands, earrings, and ears with virtual backgrounds and greenscreens. I'm way too animated for those to work. I'd need to put on [...]
How many podcast hosts have that book itching to get out of them, but they don't have the time? What about the podcast host that started a podcast to help them create content for their book and they never got any further? How about starting a podcast so you can easily create and publish a [...]
While listening to Sales Lead Management Radio this week, I was reminded of one of the most important lessons I took away from high school about setting goals and how to make them possible. My teachers and parents always told me to be smart. As I walked out the door to a party, before I [...]
There are a lot of lists out there. We've added some items in the past year as more of us are on podcasts and video calls. You can use these tips for both video calls and podcast guest invitations. Do your homework. This means research the show, and host to understand their style. If you [...]
It's exciting to be a guest on podcasts, especially when you are able to be exposed to a new audience. The excitement builds, your agent talks to the host and their team, you go on, and then what? At a minimum, I receive around 40 emails a week with people requesting to be on the [...]
Listen to this packed episode with free tools podcasters can use to expand their reach. There are two free tools we are going to cover in this episode: Using Playlists to increase your exposure in the podcast venues including Spotify, Apple Podcasts/playlists, Podchaser, and the rest that give you that option. Using Podcast venue profiles [...]
Susan Finch has worked from home for 18 years. She has also been involved in video conferencing for nearly that long including running Zoom meetings, YouTube live events from a conference room floor, the forest, a lighthouse, a racetrack. She has a few tips to share: One of the most important things, as we are [...]
Over the past three decades, we've all gotten better at eliminating websites, hosting plans and domains we no longer use. We have gotten better at updating our profiles on all social venues to make sure all ways to reach us our current. Why are we not doing this with podcasts yet? I think because it's [...]