Podcast CMO

Services that enhance your digital marketing strategy to create trackable, repeat business from your podcast

Publishing Your Show is Only the Beginning

A podcast is only one aspect of an organization’s digital marketing strategy. For the show to gain successful, repeat business, the podcast must be aligned with the entire digital marketing strategy.

Add experience and guidance to your digital marketing team with Podcast CMO services from the Funnel Media Group team. After our initial conversation, we’ll determine how our insight could help support the long-term goals of your business or organization.

As-Needed Marketing Services to Fill In the Gaps

Strengthen Employee Engagement, Retention, & Recruitment

Podcasts are not just murder mysteries and educational lessons, they can be used as a resource for communication to internally strengthen an organization.

Used to show appreciation of their network, some shows feature individuals of a larger enterprise as a way to give that member a unique shout-out. The behind the scenes people that keep it all growing. Others have used podcasts to provide their newer reps with educational resources when dealing with certain situations enabling them to offer valuable information to prospects beyond, “Hey, do you want to sign up for a demo?”.

The possibilities are endless.

Create Repeat Business

Creating a resource that your clients will look forward to is ideal! How will you do that? They’ve already purchased a service or product from you. How will you keep them coming back and talking about your company? Entertain and inform them with stories from your team, your clients, your suppliers and partners. We all know the sales cycle is about 3 years. We want to stay top of mind with existing clients and have the sweet spot of timing with prospects. Having a consistent show that continues to give real stories from companies like them will keep them coming back. They may even pass your episodes along to their colleagues. We’ll help you create the plan and keep the rhythm going.

Optimize Current Resources

Even niche industries benefit from having fresh eyes to see if you could be getting more out of something you’re already doing. We can bring new perspectives and ideas to help you best use what you have without adding a bunch of effort by your team.