Beyond Clicks and A Blueprint for Real Life
How do you know if your media spending is bringing customers through the door? And how can you use that information while a campaign is still running? Alia Lamborghini, SVP of Global Revenue at Yahoo [...]
Decisions with AI, Volunteering in Your Twenties, Make Way For Transparency
Every marketer and business leader is talking about AI right now, but many companies are stuck. They’ve run the pilots, tried the tools and still can’t turn any of it into real results. In this episode, [...]
The Fine Print, Dollars and Sense, Patience and Peace
AI is moving fast, but most teams are still figuring out how to use it responsibly. In this episode, Tessa Burg talks with advertising attorney Candice Kersh about the legal and practical questions marketing leaders [...]
A Ripple Effect, Augmented Worlds, Chris Beall’s Provocative Proposal
Today on Leader Generation, Tessa Burg welcomes back Linda Owens, Global Vice President of Digital Customer Experience at Sherwin-Williams. Six years after becoming the podcast's very first guest, Linda returns to discuss how B2B leaders [...]
Legacies Created, What CEOs Get Wrong About Talent, Oprah and Disney
Coming up with AI ideas isn’t the struggle for most teams. The real challenge is to make those ideas stick. In this episode of Leader Generation, Shashank Kadetotad, Global Senior Director of Enterprise Data Science [...]