The Uncomfortable Truth, Hidden Barriers, How to Beat the Odds
In this episode of Leader Generation, Tessa Burg talks with Stephen Trammell, Vice President of New Business Models at Nestlé Purina North America, about what it really takes to build stronger customer relationships in a [...]
The Jagged Edge of AI, The Silent Cold Call, 30 Years of Binky Patrol
In this episode of Leader Generation, Tessa Burg talks with Tariq Hassan about what it really takes to modernize a business for the AI era. Drawing from leadership roles at agencies, Hewlett-Packard (HP), Petco, and [...]
The 90% Rule, New Chapters and Big Hearts, AI’s Role in Modern Content Creation
In this episode, Tessa Burg talks with Fabio Ranieri, Head of AI Content Transformation at HP, about what it really takes to create content at scale without losing relevance. Fabio explains why better content doesn’t [...]
The $100 Million Decision, The Real Reason Your Agency Keeps Getting Stuck, Why Cheap CPMs Are Dead
What if the biggest problem in digital advertising isn’t creativity or budget—but waste? In this episode of Leader Generation, Tessa Burg talks with Zach Rosen of Multilocal to unpack the growing shift happening in programmatic [...]
The Measurement Trap, The Sales Cycle, No Surprises Act in Practice
Ever feel overwhelmed by all the data and metrics coming your way? You're not alone. In this episode of Leader Generation from Mod Op, Tessa Burg talks with Scott Sutton about one of marketing's biggest [...]
From Boss to Leader, The AI Threshhold, Chris Beall’s Provocative Proposal
AI is changing everything, but not in the way most leaders think. In this episode of Leader Generatio from Mod Op, Rishad Tobaccowala breaks down how we got here, from the early days of broadcast [...]