Beyond Production Services You have launched a podcast.Now what?
The biggest miss in podcasting is what people do with great past episodes. You have spent the money producing and publishing them and then you just let them sit. Same with videos, webinars. Why not put some effort into breathing new lift into those past episodes and efforts? We’ve used tactics to increase downloads on past content by 10x. It’s about connecting the topics, the guests and re-imagining a topic that may have come to the forefront again, or a guest who has recently changed companies. The tactics have been tested and work beautifully. You’d be surprised how many deals this has instigated just by looking at your content from a new perspective.
What people are saying about Susan Finch’s training sessions and DMANC Podcasting Courses.
It was very informative and I came away with actionable ideas I can implement.
Susan provided great examples and lots of vendor suggestions. It helped me feel like I could start a podcast on my own without sounding too green!
The DMA workshop on podcasting was excellent, and Susan Finch is extremely knowledgeable about the subject matter. I am excited to take what I have learned to my team and discuss how podcasting fits into our marketing strategy.
For everything you’d want to know about podcasts but were afraid to ask, or didn’t know what to ask!
Warning – not for the passive listener – only engaged listeners need apply.
This class on how to produce a podcast was an excellent way to spend a couple of hours of my day. Susan now has me thinking about the little pieces that need to be thought about before we fully commit to producing a podcast and the buy-in I will need to get from various stakeholders. Learning from her extensive experience is so helpful.
The workshop was very reassuring. I have recently begun a podcast with my work and am happy to see that I am taking all the needed steps to help it be successful.
Susan was very engaging and provided me with great insights into breathing new life into our already existing podcast.
I highly recommend this course as a terrific introduction to the subject. Susan delivers a great deal of content in a very efficient and informative format that was surprisingly not overwhelming to this newbie to the world of podcasting.