I see more and more hosts turning their teams loose (I’m avoiding “unleashing” because that’s such an AI favorite word) on creating quick clips to add to a glut of thoughtless content. I’m enjoying tools like Opus clips, but sometimes in this case, it thought there were three people in the episode.
Typically, we review all of the suggested clips generated to ensure they have good context, value, and decent cropping. For some reason, Opus thought this episode included three speakers. One of them was a photo frame on the guest’s desk. I’ll run them through again to see what it sees a second time.
This is a reminder: it is better to have LESS content than to rush out a glut of AI-generated, stock footage and random clips to populate social media. The goal is to always have people look forward to your content. And better still, have them SHARE your content because it is valuable.
Being selective of your AI tools is a given, but it’s also critical to be selective on what your team does to review the content. What processes are in place to ensure they are on-brand, on point, on VALUE for what you are posting to promote the episode, your brand, your guest, and both of your expertise? Who is reviewing it before, and the reactions after you post them? Are they just filling up the streams with no engagement? How are you measuring the success of all efforts? If it’s quick to post all of this, so seemingly not costly, how do you measure how that time is best spent? No results may suggest you need to skip it or really evaluate the strategy.
I saw a meme the other day, “Posting to your social accounts 3xs daily isn’t a strategy.” Debi Davis was recently a guest on Rooted in Revenue and was talking about the importance of measuring efforts. I thought you might enjoy her tips:
