10. 5 Misconceptions About Google Analytics 4 (GA4)
In July of 2023, GA4 will replace Universal Analytics. The shift to has left marketers with more questions than answers. Plus, plenty of misconceptions.
In under six minutes, Tessa Burg quickly hits on five common myths about GA4. She then delivers the truths as well as some tips on how to make the most of the new GA4 platform.
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9. Refreshing Your Customer Retention Program In 2023
Customer retention is a critical component of any business. If you lose too many customers, you won’t be able to survive. This can be caused by various factors, including poor service, flawed product design, and unyielding customer demands.
If you want to ensure customer retention in the future, it’s important to have a customer retention strategy in place. This plan should include clear goals, targets, and measurable metrics to track progress. Hear three tips in less than six minutes to help you improve customer retention rates in 2023 and beyond.
This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op.
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8. Part 2: Shift To The Future With Machine Learning
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7. How Brands Can Engage With Customers On Discord
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6. Unscripted: Bonus Episode On AI & Machine Learning
Welcome to this bonus episode of the Leader Generation podcast. We’re bringing you an unfiltered conversation about one of the most high-trending topics in marketing today—AI and machine learning. Sometimes, the most interesting conversations happen before or after a planned podcast interview. This is one of them.
We had the pleasure of talking with Lauren Rothwell, Co-Founder and CEO of Blaze, to discuss the impact of AI and machine learning on the marketing landscape. From data collection and analysis to natural language processing and image generation, these technologies are transforming the way we approach marketing.
We’re excited to share our insights and perspectives with you. So, grab a cup of coffee, sit back and enjoy this unscripted chat about the future of marketing.
About Lauren Rothwell:
Lauren Rothwell is the Co-Founder and CEO of Blaze, a community growth tool It seamlessly centralizes data from key platforms like Discord and Twitter. This helps make community management and marketing easier. Plus, helps companies understand their users better, so they can create personalized experiences.
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5. Building Brand Communities & Measuring Brand Engagement on Discord
On this episode of Leader Generation, host Tessa Burg and co-host Mat Segal are joined by Lauren Rothwell, the Co-Founder, and CEO of Blaze—a web3 customer engagement platform.
The three of them discuss how Discord, a popular communication platform originally designed for gamers, can be leveraged by B2C and B2B marketers to build brand communities and engagement.
Whether you’re new to Discord or already using it for your brand, this episode offers valuable insights and actionable advice for marketers looking to build strong online communities.
About Lauren Rothwell:
Lauren Rothwell is the Co-Founder and CEO of Blaze, a community growth tool It seamlessly centralizes data from key platforms like Discord and Twitter. This helps make community management and marketing easier. Plus, helps companies understand their users better, so they can create personalized experiences.
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4. Web3 for Marketers: Navigating the Future of Decentralized Technology
In this episode, Justin Vogel and Tessa Burg provide a comprehensive overview of Web3 technology and its impact on the marketing industry.
They start by defining Web3 and explaining the difference between Web2 and Web3. They then delve into how marketers can use Web3 to connect with more customers and create new experiences for them. You’ll also hear tips for getting started with Web3. This includes how to use low-visibility experiences to test the technology.
Justin and Tessa also cover topics such as marketing attribution for Web3, the data that can be gathered with this technology, and the importance of privacy in the decentralized world. They end with insights into untapped opportunities for marketers and brands. Plus, offer recommendations for where to learn more about Web3.
Overall, this episode is a must-listen for marketers looking to stay ahead of the curve in the rapidly evolving world of decentralized technology.
About Justin Vogel:
Justin Vogel is the Co-founder of Safary, a community-first company rebuilding the marketing stack in Web3 starting with attribution. Web3 teams use the Safary platform to understand their customer acquisition cost (CAC), channel return on investment (ROI) and customer lifetime value (LTV). The community consists of the top web3 growth leaders who exchange insights and work together to reverse-engineer Web3 growth tactics seen in the wild.
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3. Rock & Roll Hall of Fame: Using Data to Connect with “Super Fans”
How does the Rock & Roll Hall of Fame persuade people to add a trip to Cleveland, Ohio, to their bucket list of must-have experiences? In this episode, guest Ellie Ovsenik tells you how.
Hear how the Rock Hall uses data and digital marketing to engage music enthusiasts and increase visits to the museum.
About Ellie Ovsenik:
As the Director of Digital Marketing and Advertising at the Rock & Roll Hall of Fame museum and nonprofit, Ellie combines her storytelling background with the museum’s mission statement – to engage, teach and inspire through the power of rock & roll. Exploring new ways to bring the Rock Hall closer to fans, Ellie helped launch and produce the museum’s first-ever Induction Ceremony red carpet live stream show as well as the 2020 Fan Vote partnership with Google. She continues to create new content and engagement-driven opportunities with artist and entertainment partnerships.
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2. Maximizing The Value Of Your Website For Your CPG Brand
In this episode, we explore how a strong online presence for CPG brands is more important than ever. Lucie Repshire and Jenn Day join us from Colgate-Palmolive, Europe for an in-depth discussion on topics, including:
- Shifts in the CPG buying process and the impact on digital and e-commerce
- The evolution of online search
- How to distinguish between short- and long-term consumer behavior trends
- Changes in go-to-market strategies
- The evolution of marketing data use
- How content creation can improve the consumer experience online
- Consumer search intent and how it shapes content strategies
As consumer behaviors continue to evolve, it’s important to rethink the role of your website for your CPG brand. We hope you found the insights shared by our experts valuable and informative. Until next time!
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1. Unleashing the Power of AI in Creative Marketing
In this episode, we explore the ways in which artificial intelligence is revolutionizing the creative side of marketing. From AI-generated content to automated creative optimization, we delve into the latest technologies and strategies for harnessing AI’s power to enhance your creative campaigns’ effectiveness. Join us as we speak with industry expert Michael Francello, and discover how you can leverage AI to take your marketing to the next level.
This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op, and co-hosted by Ray Singer, Executive Vice President of Technology at Mod Op.
About Michael Francello:
Michael Francello is Director of Innovation at Shutterstock, a leading global content and creative platform. He spends his time collaborating both internally and externally to understand how Shutterstock.AI-powered tools and applications can help clients navigate an uncertain future and ultimately create with confidence.
About Ray Singer:
Ray Singer is the Executive Vice President of Technology at Mod Op. Throughout his career in marketing and technology, Ray has demonstrated experience in user experience, web design, rapid prototyping, and site architecture. Day-to-day, Ray oversees a cross-disciplinary global business unit of 40 team members. Disciples include design, user experience, development, technical project management, and quality assurance.
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