#10 – EP17: Your Data Story is Your Business Story

What happens when Deborah’s guest, Xena Ugrinsky, asks her first acquisition company, “If you could get anything, what would you want that would make you wildly surpass your peers?”

Xena shares her personal journey from immigrating from Germany to the US with her parents who completed their higher education in America and became a college professor (father) and geneticist (mother), and became a US citizen at the age of 8.

#9 – EP19: Building a Future-Ready Business – Tech, Culture, and Strategy

In this second episode with Xena Ugrinsky, she emphasizes the importance of integrating new technology with existing systems and aligning it with the overall business strategy. She shares insights on the human aspect of digital transformation, emphasizing the need for upskilling the workforce and creating a culture of experimentation and learning.

#8 – EP12: From Homeless to Leading a $2.7B Development and Construction Empire

In this commentary, Deborah emphasizes a key point that Herby made about his evolution as an entrepreneur, which was shifting from doing everything himself to focusing on company culture. Herby shares his belief that it’s not enough just to make money, but you need to make an impact.

#7 – EP3: Engineering Meets Marketing: How a CMO with Technical Roots Drives Results

In this episode, Deborah Fell is joined by Deborah Overdeput. Together they talk about the importance of alignment between sales and marketing in order to achieve business success

#6 – EP6: Family Dynamics are Consistent Among Businesses of All Sizes

In this episode of Success Beneath the Surface, Deborah Fell gives commentary on last week’s episode with Tom Zucker, president of EdgePoint Capital. Tom emphasizes that gross margin is becoming a critical indicator of a company’s value and that sustained margins are a reflection of the company’s worth.

#5 – EP15: The Power of Influence – Lessons in Leadership

In this episode, we learn from Peter Schwartz, CEO Coaching & Development | Master Chair Vistage, about his journey and insights into leadership. Through his personal experiences, he emphasizes the importance of embracing leadership and influencing outcomes

#4 – EP5: Navigating Emotional and Financial Challenges of Business Transitions

Deborah Fell interviews Tom Zucker, Managing Director at EdgePoint Capital, about transitioning a family-owned business. Zucker emphasizes the importance of preparation and planning, particularly in terms of understanding a business’s competitive edge and unique position in the marketplace.

#3 – EP11: Humble Leadership – How One CEO Built a Strong Culture

Deborah welcomes Herby Duverné, a successful real estate developer and founder of Rise Development and Construction. Duverné shares his story of growing up in Haiti with a single mother who worked long hours in a factory to provide for her children. He credits his mother’s optimism and hope for his success in life, along with his ability to turn setbacks into opportunities

#2 – EP1: The Push and Pull Between Growing Revenue and Growing or Maintaining Profits

Why a Segmentation Approach is Key to Customized Pricing Strategies. In this first episode of Success Beneath the Surface, host Deborah Fell is joined by Gary Stockman to discuss the importance of a thoughtful pricing strategy approach. The conversation covers how companies can balance the desire to grow revenue with the need to maintain or grow profits.

#1 – EP13: Building a Business on Solutions Rather Than Problems

In our most popular episode of 2023Q2, Herby Duverné continues sharing his journey of building a business on solutions by understanding needs and pivoting towards growth opportunities. He emphasizes the importance of hiring the right team members and creating an environment where people can be themselves, leading to better performance and a special sense of belonging within the organization.