10. Maximizing The Value Of Your Website For Your CPG Brand
This episode explores how a strong online presence for CPG brands is more important than ever. Lucie Repshire and Jenn Day join us from Colgate-Palmolive, Europe for an in-depth discussion. As consumer behaviors continue to evolve, it’s important to rethink the role of your website for your CPG brand. We hope you found the insights shared by our experts valuable and informative.
9. Why & How to Use Rapid Testing in Marketing
In today’s episode, we’ll learn the “whys” and “hows” of rapid testing. Today’s guest, Tom Madrilejos, has been executing Rapid Testing at Tenlo for the past year across a variety of marketing tactics. Marketers will hear examples of how to launch a new product or test a new marketing tactic and get rich customer insights and predictable results without overspending.
8. Making the Leap to Digital Marketing That Corporate Executives & Sales Teams Love
Our inaugural episode was streamed live, Thursday, 12/12 at 12 pm PT. Tessa’s guest is Linda Owens, Digital & Ecommerce Marketing Manager at Nestlé Professional.
7. Part 2: Shift To The Future With Machine Learning
Matz Lukmani, Product Lead at Google, joins us once again on the Leader Generation podcast. In Part 2, Matz focuses on Performance Max a new goal-based campaign type that allows marketers to access all of their Google Ads inventory from a single campaign. Powered by machine learning, Performance Max helps marketers drive performance based on specified conversion goals. Tune in to hear how these tools can help marketers improve overall measurement, strategy, and performance.
6. Building Brand Communities & Measuring Brand Engagement On Discord
On this episode of Leader Generation, host Tessa Burg and co-host Mat Segal are joined by Lauren Rothwell, the Co-Founder and CEO of Blaze—a web3 customer engagement platform. The three discuss how Discord, a popular communication platform originally designed for gamers, can be leveraged by B2C and B2B marketers to build brand communities and engagement. Whether you’re new to Discord or already using it for your brand, this episode offers valuable insights and actionable advice for marketers looking to build strong online communities.
5. Marketing Leadership: Driving AI Adoption and Growth
Get ready to talk more about the world of AI and machine learning in marketing. We discuss marketing leadership’s role in championing this technology and driving its adoption. We’ll also explore how marketers can embrace AI tools to amplify their skills, unleash their creativity tackle complex problems and align efforts with the overarching business vision.
4. Web 3 Marketing To Reach Gen Z
In this episode, we delve into the fascinating realm of Web3 marketing. We explore the immense potential that Web3 holds for marketers while addressing the skepticism surrounding it. Web3 goes beyond technology; it’s become a cultural representation and a powerful tool for connecting with Gen Z. We examine how Gen Z actively embraces and utilizes Web3, and discuss strategies for effectively engaging them through this platform.
3. How AI Is Impacting Marketers & Agencies
Artificial Intelligence (AI) is revolutionizing the way we approach marketing. In this episode, Tessa Burg explores the impact of this technology on marketers and provides insights on how to adapt to this new landscape. As businesses increasingly turn to AI to optimize their operations, marketers must learn to leverage this technology to stay ahead of the curve.
2. Gen Z Marketing: Start Now To Win Loyalty Of The Next Big Buyers
Join Tessa and her guest, Elizabeth Carter, President and COO at Chomps as they explore Gen Z marketing with Elizabeth Carter, the President and Chief Operations Officer of the healthy, high-protein snack brand Chomps. We dive into many interesting topics related to Gen Z marketing
1. Unlock the Marketing Power of The Metaverse
Tuessa’s guest, Limore Shur, shares valuable insights on creating customer-centric brand experiences and highlights examples of successful brands in this space. They discuss the latest trends and opportunities for brands in the metaverse and the costs associated with creating high-quality experiences. Additionally, they examine the role of influencer brands and experience creators in shaping the future of marketing in this virtual world.
