Tessa’s guest, Fred Andersky of Bendix takes us through how they through away and rewrote the playbook for virtual events, especially demos. The budget went up, but the return far outweighed the added or shifted budget. Take demo budget + tradeshow budget + webinar budget and this is what you get. Listen to Tessa’s episode here:
See the Bendix demo here, even if you hop around the timeline, you’ll see all of the elements that Fred talks about demonstrated in this video:
Bendix Virtual School Bus Demo – September 24, 2020 from Knorr-Bremse North America on Vimeo.
About Fred Andersky:
Fred Andersky is the Director of Demos, Sales & Service Training (DSST) at Bendix Commercial Vehicle Systems LLC. He’s a visionary leader with diverse hands-on experience in all facets of marketing.
Fred is a regular presenter, comfortable with all levels of management and media in global business settings. He’s a test and demonstration driver with an Ohio Class A Commercial Driver’s License, delivering technology demos and training sessions across North America.
Fred has also published numerous articles and white papers. Plus, he’s a regular contributor to the “Truck Talk with Bendix” podcast series.
B2B businesses must be more agile and adaptable than ever. Read Digital Self-Service: Priority #1 in 2021 to learn how to embrace a new way of doing business.
Early in 2021, our quest is to provide sales teams with new opportunities to meaningfully engage with prospects and customers. Is hosting your own live virtual event the best way to do that?
