Angry Spiders, Rewriting the Marketing Playbook, Pre-Conference Marketing, Cultivating Comfort
In this Leader Generation episode, CEO Gabe Lullo shares the playbook Alleyoop uses to turn “more pipeline” into real revenue. You’ll hear how to fix unqualified pipeline syndrome by aligning on a clear ICP, catching buyers [...]
Performing the Haka, Future-Proof Your Marketing, Scaling Culture, Walking on the Margins
Marketing technology is evolving faster than most teams can keep up—but it doesn’t have to feel overwhelming. In this Leader Generation episode, host Tessa Burg talks with Laura Stevenson, Mod Op’s new EVP of Data [...]
The Future Of Marketing Innovation, Get the DeLorean, Beyond Exit Interviews and Mustard Seeds
What happens when a marketing agency invests $10 million in AI—not to replace people, but to empower them? In this episode of Leader Generation, Tessa Burg talks with Eric Bertrand, CEO of Mod Op, to [...]
AI Slop Trap, Stakeholder Engagement, The Game of Risk, Bereavement Photography
Content marketing is changing fast, and so are the rules of visibility. Tessa Burg talks with Jon Gillham, Founder of Originality.ai, about how marketers can avoid the “AI slop” trap in today’s era of AI-generated [...]
GEO vs. SEO, Split Second Skills, Nonprofits Rewrite the Rules of Helping
In the fast-changing world of search, generative AI is rewriting the rules—and your old SEO playbook won’t cut it. In this episode of Leader Generation, guest host Patty Parobek teams up with Mod Op’s Gareth [...]
Micro Pivoting, Joy as a Catalyst, People, Processes & Platforms
In this episode of Leader Generation, Mod Op’s new COO, Stuart Goldstein, joins Tessa Burg to share his playbook for scaling agencies. With years of experience leading firms through mergers, digital transformations, and process overhauls, [...]