Death of Trade Schools and the Effect, Restraint as a Tool, Seniors and Their Renewed Purpose
Kevin Stevick, CEO of RH Shepard joins Deborah Fell and shares hard-won wisdom from 40 years in manufacturing: your people aren't a cost center—they're your competitive advantage. Kevin breaks down why the most successful private [...]
Jagged Edge of AI, Your Tone of Voice Tells All, What is Rooted in Revenue?
After getting flooded with AI-generated guest pitch emails, Susan and Lany decided to remind everyone what Rooted in Revenue is really about. It's not just about making money. Everything you do impacts your revenue: your [...]
Tool Addiction, Building Capabilities That Actually Scale, The Venture Studio Model, From Instinct to Customer Insight
Tessa Burg sits down with Michael Ditter, Director of Artificial Intelligence Strategy and Emerging Technology at Diageo, to explore the transition from AI experimentation to scalable enterprise integration. With 15 years at the intersection of [...]
Beauty and the Data Beast, Cat Litter and the Company Card, Step 1: Build Trust
Tessa Burg sits down with Irina Kulikova, Global Business Leader at Estée Lauder, to explore what it truly means to be customer-centric in 2026. With over two decades of experience spanning strategic consulting and beauty [...]
Marketing as Product, Clean Up Your Cap Table in 6 Months, How Content Churn Killed Quality – and we let it happen!
Alan Kipust joins Leader Generation to discuss the massive shift happening in marketing organizations right now. As Mod Op's newest Executive in Residence, Alan brings decades of product leadership experience from Amazon, Chewy, Ford, and [...]
Generative Engine Optimization & Answer Engine Optimization: 2025’s Biggest Marketing Shift
This Week's Playlist: Understanding GEO and AEO Christmas week brings something different—a single compilation episode that addresses one of the biggest marketing shifts happening right now. Leader Generation host Tessa Burg compiled insights from five [...]