Build vs Buy In The Age Of AI, Getting Prospects from Fear to Commitment, Funding 500 Startups Through Connections
If you’ve been watching AI tools race into marketing and tech, but aren’t sure what’s hype and what’s actually useful, this episode is for you. Mod Op’s Head of Technology in Calgary, Derek McBurney, unpacks [...]
Pink Christmas Trees, Mid-Market Growth With Scalable Data, The Rise and Fall of the Sales Empire
John Powers, former CIO and Chief Transformation Officer at Deloitte and now Executive in Residence at Mod Op, shares practical ways to turn AI, data strategy, and governance into a real competitive advantage. He explains [...]
When AI Masters Your Sales Methods, No-Code Study Results, SOPs Made Easy, It’s Not Hell Lite
What happens when AI and people work side by side instead of in competition? In this episode of Leader Generation, Tessa Burg talks with John Arnold, Head of Strategic CRM Advisory at Creatio. They discuss [...]
Activities vs. Outcomes, Beyond the Hype, Maximizing Professional Designation, Colorectal Cancer Screening Discussion, Adaptive Sports
Feeling buried under too many marketing tools and platforms? You’re not alone. In this episode of Leader Generation, Tessa Burg talks with John Arnold of Creatio about how AI and no-code technology are cutting through [...]
Angry Spiders, Rewriting the Marketing Playbook, Pre-Conference Marketing, Cultivating Comfort
In this Leader Generation episode, CEO Gabe Lullo shares the playbook Alleyoop uses to turn “more pipeline” into real revenue. You’ll hear how to fix unqualified pipeline syndrome by aligning on a clear ICP, catching buyers [...]
Performing the Haka, Future-Proof Your Marketing, Scaling Culture, Walking on the Margins
Marketing technology is evolving faster than most teams can keep up—but it doesn’t have to feel overwhelming. In this Leader Generation episode, host Tessa Burg talks with Laura Stevenson, Mod Op’s new EVP of Data [...]