Jagged Edge of AI, Your Tone of Voice Tells All, What is Rooted in Revenue?
After getting flooded with AI-generated guest pitch emails, Susan and Lany decided to remind everyone what Rooted in Revenue is really about. It's not just about making money. Everything you do impacts your revenue: your [...]
Tool Addiction, Building Capabilities That Actually Scale, The Venture Studio Model, From Instinct to Customer Insight
Tessa Burg sits down with Michael Ditter, Director of Artificial Intelligence Strategy and Emerging Technology at Diageo, to explore the transition from AI experimentation to scalable enterprise integration. With 15 years at the intersection of [...]
Beauty and the Data Beast, Cat Litter and the Company Card, Step 1: Build Trust
Tessa Burg sits down with Irina Kulikova, Global Business Leader at Estée Lauder, to explore what it truly means to be customer-centric in 2026. With over two decades of experience spanning strategic consulting and beauty [...]
Marketing as Product, Clean Up Your Cap Table in 6 Months, How Content Churn Killed Quality – and we let it happen!
Alan Kipust joins Leader Generation to discuss the massive shift happening in marketing organizations right now. As Mod Op's newest Executive in Residence, Alan brings decades of product leadership experience from Amazon, Chewy, Ford, and [...]
Generative Engine Optimization & Answer Engine Optimization: 2025’s Biggest Marketing Shift
This Week's Playlist: Understanding GEO and AEO Christmas week brings something different—a single compilation episode that addresses one of the biggest marketing shifts happening right now. Leader Generation host Tessa Burg compiled insights from five [...]
The Colt 45 Levels the Sales Field, $100M Choice – Patient Outcome over Private Equity, Paradox of AI Powered Authenticity
The United States of the mid 19th century is ripe with stories of timeless legends and colorful characters who defined the Great American West. Cowboys, lawmen, and men in black hats clashing at the O.K. [...]