Sales Coaching, Outdated Certainty, Using Intent Signals, Strategizing AI Adoption
Chris is diving into a perplexing sales practice - coaching cold calls. Perplexing because everyone talks coaching up, yet so few actually do it. He explains why this type of coaching is critical yet so [...]
Rooted in Revenue Top Ten Episodes – Q1 2023
Top Ten Episodes January-March 2023 Rooted in Revenue 10. Achieving Competitive Advantage Through a Comprehensive Competitor Analysis In this episode of Rooted in Revenue, host Susan Finch is once again joined by Rob Brodo, the [...]
Navigating Compliance in AI Marketing, Pipeline Power, Meaningful Impact, and Healthcare’s Elusive Balance
As sales leaders, we're ultimately responsible for revenue growth. In part two of this must-listen episode, Helen Fanucci, Corey Frank, and Chris Beall reveal how to build an asset that drives results: pipeline power. Learn [...]
Sales Targeting Beyond LinkedIn, Rapid Product Launch, and Stitching a Community
Building a target account list is the critical first step for any successful sales strategy, yet it remains an overlooked and haphazard process at many SaaS firms. Rather than leave targeting up to individual reps, [...]
You Only Have One Product, AI’s Impact On Marketing, Becoming a Hottie, Transactional vs. Lifetime Customers
Closing sales requires trust, and trust is built through conversation. As Chris Beall notes, in B2B, the gateway to ongoing dialogue is the discovery meeting. Yet, too often, sales teams fail to view the meeting [...]
Top 10 Episodes 2023 for Success Beneath the Surface
#10: EP13: Building a Business on Solutions Rather Than Problems In this episode, Herby Duverné continues sharing his journey of building a business on solutions by understanding needs and pivoting towards growth opportunities. #9: EP32 [...]