Pipeline problem or SDR shortage, Authentic persuasion, improving your opportunities
How are you tracking your pipeline’s success? If you are only looking at one quarter or two, you are missing the larger picture of the attribution. Most of the results are going to be 3, [...]
Marketing roller coaster, Sales pros are lyricists, Damned lies, Outcome-based budgets
A company’s leadership – the lead singer, picks up the pieces and fills in the holes in a performance. Their drummers keep the rhythm of the deal moving forward so everyone can stay in time. [...]
Employer branding, The B-side leadership, IP opportunities, Lowering insurance rates, Marketing in a recession
What helps make someone an effective leader? According to Market Dominance Guys guest, Paula White, the Leadership DJ of Side B Consulting, it’s all about employing a leader’s human side along with their business side [...]
A Translator of the Message – Podcast Editing at the Heart
Recently, Austin Finch, editor for Love Your Team and Market Dominance Guys, was invited by Chris Beall on their show. One part of the conversation was about editing and how Austin feels about his job [...]
Embrace, Don’t Edit, the Thoughtful Pause
Recently we were editing an appearance of one of our hosts on another show. They had edited the episode so tightly, there wasn't even an exhale between the host's question, the guest response and the [...]
Over-delivery, Healthy friction, Slowing inflation, and T-minus 7.59 billion years
It costs five times more to get a new client than to keep one you already have. Rick Elmore, Founder and CEO of Simply Noted says, "When you’re truly on your client’s side, they’ll hear [...]