How to Measure Podcast Contributions to Revenue
Podcast Build Measurable Revenue by using it for multiple ways! When people or companies decide to create a podcast, they are drawn to it for many reasons. Some do it for the notoriety, [...]
“Rooted in Revenue” Launches on Funnel Radio
This B2B Podcast Radio Program, with Co-hosts Susan Finch and Lany Sullivan, Joins the Funnel Radio Channel Program Line-up on Thursday Feb 26 2018 - - Lynden, WA - - James W. Obermayer, publisher of the Funnel [...]
The Power of Podcasting-A Matt Heinz Reveal from Sales Pipeline Radio
As Matt Heinz approaches his 100th episode on Sales Pipeline Radio, he and Paul Roberts, his announcer for Sales Pipeline, debated the pros and cons of podcasting. They discuss storytelling, the importance of audio, conversations [...]
How to Measure ROI for Trade Shows – Victor Kippes
Trade shows are a must-have in B2B marketing, but there is the cost of the show and the people (people are often 2X the cost of the show). The good thing is that show leads [...]
Do you even have a business if you don’t have a Sales Process?
Without a Sales Process Your Business is a Lottery Michael Alexander reminded me that companies should review the marketing and sales process to the same degree as they review and improve manufacturing. “Everyone does a [...]
Seven Building Blocks for High Performance Sales Development
We spend a considerable amount of time working with clients on their sales outreach and engagement processes here at Heinz Marketing. This has been more recently defined as the discipline of “Sales Development” and is [...]