Shane Mahi invited Susan recently to be a guest on his show, CXNNECT Podcast. Thank you to Shane and MEGA.AI for inviting her to this discussion, diving into historical motivation and ideas many people miss in their marketing strategies. Are you struggling to make your brand stand out in the crowded digital landscape? Are you wondering if starting a podcast is worth the effort? In this eye-opening episode, Shane Mahi and Susan Finch run through these concepts. Susan reveals how she transforms businesses by blending storytelling, technology, and authentic connections. Whether you’re considering launching a podcast or looking to maximize your existing content, Susan’s insights will challenge your perspective and ignite your marketing strategy. Discover why Susan’s clients swear by her methods and how you can leverage her expertise to elevate your brand in 2024 and beyond. Get ready to rethink everything you thought you knew about building an authentic brand!

 

 

ACTION ITEMS:

  1. Start your day by stating positive intentions out loud.
  2. Journal 3 great things that happen each day before bed, and review them in the morning.
  3. Look for the best in every person and situation you encounter.
  4. Find a group or cause you’re passionate about and get involved to meet like-minded people.
  5. Follow and thoughtfully engage with industry leaders on social media before requesting to connect.
  6. Be vulnerable and direct when reaching out to potential mentors or connections.
  7. Focus on storytelling and creating memorable experiences in your marketing and sales efforts.
  8. Take time to build relationships and trust rather than rushing to close deals.
  9. Create content to become a familiar face to potential clients before reaching out directly.
  10. Dedicate time to helping teens develop conversation and listening skills.

Some of what you’ll learn in this episode:

  • 📈 Maximizing Your Content: Susan shares invaluable insights on how businesses often leave valuable content underutilized. Discover strategies to ensure every piece of content gets the mileage it deserves.
  • 🤝 Engagement is Key: Understand the importance of engaging with your audience on platforms like LinkedIn and the pitfalls of automation. Susan emphasizes the need for fresh, personalized content to avoid the common trap of repetitive, automated posts.
  • 🎧 Podcast Production: Learn about the journey and challenges of starting a podcast. From planning to execution, Susan discusses the importance of just starting and improving along the way, rather than waiting for perfection.
  • 🎥 Tailoring Content Across Platforms: Susan highlights the importance of customizing content for different social media platforms to avoid penalties and maximize reach. Learn the tricks to make your content platform-specific and engaging.
  • 💡 Expert Advice: Hear Susan’s top tips for anyone looking to start their own podcast or improve their content strategy. From basic editing to advanced repurposing, this episode is packed with actionable advice.
  • 🌟 Inspiration and Resilience: Susan shares her personal journey, including the challenges she faced and how she overcame them. Her story is a testament to resilience and the power of storytelling in business.

Join Shane and Susan for this enlightening conversation and gain valuable insights into making your content stand out, engaging effectively with your audience, and the behind-the-scenes of podcast production.