#10: EP74: How Marketers Can Lean Into AI
Join Tessa Burg and Tom Madrilejos as they share their enthusiasm for AI on this episode of the Leader Generation podcast. Tune in for an interesting discussion about the potential of AI and machine learning and their impact on marketing and communications.
#9: EP75: AI Governance: Using AI Responsibly In Marketing
In our latest podcast episode, we celebrated a milestone: the first anniversary of Chat GPT’s launch. Alon Yamin from Copyleaks joined Tessa Burg to discuss the impact of generative AI on marketing and technology.
#8: EP73: Data-Driven Marketing: Solving Problems With Science
In this episode of the Leader Generation podcast, Tessa Burg talks with Lilith Bat-Leah about the pivotal role of data science in marketing and various industries. They discuss the growing significance of data science and machine learning, emphasizing the importance of data quality, domain expertise, and innovation in data-centric AI applications.
#7: EP72: ChatGPT Strategies & Best Practices In PR
Another exciting episode of Leader Generation. Chris Harihar joins us for a fascinating discussion about AI—especially ChatGPT—and how it’s shaking things up in the field of public relations.
#6: EP80: Real-Life Lessons In Digital Transformation
In this episode, Len Gilbert and Tessa Burg discuss the human side of digital transformation. They highlight the importance of using technology to improve customer experience.Len opens up with a personal story about his father’s recent health emergency and how it shed light on the positive impact of technology in healthcare.
#5: EP81: Future Of Branding: AI, Machine Learning and Human Touch
Step into the future of branding with Steve Red and Tessa Burg. They unravel how your company can forge deeper connections with your audience through authentic storytelling. Discover the secrets to transforming data points into compelling stories that do more than sell—they create authentic brand experiences.
#4: EP77: Feature: Executive Insights On AI’s Impact On Marketing
Integrating generative AI into marketing workflows is a move only a select few forward-thinking leaders are making. We’re excited to collaborate with the Test. Learn. Grow. podcast to feature discussions with two such trailblazers—Tessa Burg, host of Leader Generation and CTO at Mod Op, and Patrick Patterson, CEO at Level. These leaders are at the forefront, not just employing generative AI but also setting the standard for its application.
#3: EP76: Harnessing AI & Tech For Next-Level Marketing
In this episode, Tessa Burg and Derick Schaefer discuss the rapid evolution of AI in marketing. You’ll get an inside look at the challenges companies face when they blindly adopt AI—emphasizing the need for a solid AI strategy backed by clear business metrics.
#2: EP78: AI In Marketing: Navigating Legal & Compliance
Grab your earbuds and settle in for a conversation with Sharon Toerek, an expert in intellectual property and marketing law. She talks about legal and compliance issues with emerging technologies, with a special focus on generative AI. Host Tessa Burg joins Sharon to discuss how AI is reshaping the services agencies can offer.
#1: EP79: SEO & AI: Evolution Or Extinction?
Gareth Cunningham joins Tessa Burg on the Leader Generation podcast to challenge the notion that SEO is dead due to AI advancements.
Gareth, a search expert, argues that the integration of AI into SEO is not entirely new. Don’t miss this exchange. It promises forward-thinking ideas about search and optimization that you can apply to your own digital marketing.
