So many outstanding guests are in this list of top 10 episodes for Q1 of 2024, including Matt Heinz, Laura Patterson, Jeanne Hopkins, Debi Davis, Russell Kern, Tessa Burg, and Sushee Perumal.

#10: The Digital Handoff: Digital Asset Transitions for Your Organization

Have you ever volunteered your time to lead a professional organization or community group, only to face a tangled transition handing everything over to your successor? Between forgotten passwords, outdated contact lists, and confusing file permissions, it’s enough digital chaos to make you want to resign on the spot! In this episode, we’ll untangle the mystery of smooth leadership transitions regarding your online assets.

#9: You Can’t Manage What You Don’t Measure

In this episode of Rooted in Revenue, host Susan Finch welcomes back Debi Davis, owner and operator of 3D Communications AI, for an insightful discussion on the importance of measuring and managing data to drive business growth. CEOs and CROs will find valuable insights as Debi shares her expertise in analyzing processes, improving communication, and leveraging data to make informed decisions.

#8: Prioritize for Profitability: Establishing Foundational Systems for Business Growth

Are you leaving money on the table in your business? If you haven’t evaluated your entire customer journey from end to end, chances are there are holes that are costing you revenue. In this episode, operations experts Susan Finch and Lany Sullivan dive into why your customer journey is the key to sustainable revenue

#7: Stories Forge Trust, Vulnerability Connects People

Communication skills are invaluable yet often overlooked. In this episode, Susan sits down with Matt Heinz, President of Heinz Marketing Inc. He’s an established podcaster and marketing leader. They discuss practical ways to become better communicators by creating and sharing our stories.

#6: Customer Intelligence Fuels Growth – The Overlooked Metrics

Are your metrics telling the whole story of your company’s health? In this episode, Susan Finch poses this vital question to her guest, customer intelligence expert Laura Patterson. Laura spotlights critical yet overlooked metrics beyond sales and profit — brand equity and customer value.

#5: Career Conversations That Drive Engagement and Success

What if we viewed every employee as having untapped potential waiting to be uncovered? Russell Kern joins Susan in this episode to discuss how shifting to strength-based coaching can profoundly transform organizations and lives. Managers become empowering partners in their employees’ career journeys by focusing regular conversations on nurturing strengths.

#4: Strategizing AI Adoption: An Ethical Roadmap for Businesses and Schools

In this episode, Susan Finch and Tessa Burg dive deep into the ethical and strategic incorporation of AI tools, such as ChatGPT, into business workflows and educational systems. They discuss the importance of understanding biases, setting up standards across the company, and adopting a cautious approach to using generative AI tools.

#3: Runway to Lift-Off: Rapid Product Launch

Do you have a revolutionary business idea but struggle to bring it to market? Have you invested significant time and money into a product with no traction? As an entrepreneur and inventor at heart, Sushee Perumal has been in your shoes. After exiting his prior role, he was inspired to launch Flight Level 180 to provide startups and founders the technology, marketing, and sales capabilities required to accelerate getting products from idea to market fit.

#2: From Chaos to Clarity: A 3-Step System to Organize Your Business with Debi Davis

Feeling scattered trying to manage and grow your business? Plagued with impulsive ideas but little follow-through? Do distractions keep you from moving forward effectively? My friend and business coach, Debi Davis, shares hard-won wisdom for overcoming chaos and dysfunction. If you lead or own a small or mid-size B2B company, listen in as Debi, and I discuss bringing order to operations, planning, and execution.

#1: The Importance of a Playbook and Just Sitting for 30 Days

Too often, a new CMO or CRO takes a position in a company and immediately wants to make changes without really observing to see what has been working, experiencing the company culture, and getting to know the team. Jeanne Hopkins has been a CMO or CRO for many notable companies, including HubSpot, Ipswitch, Continuum, and currently OneScreen.ai. She knows the people are the greatest asset a company. In this episode, Jeanne talks with Susan about her playbook and how important it is to align with any company she works for.