#10: EP77: Feature: Executive Insights On AI’s Impact On Marketing
Integrating generative AI into marketing workflows is a move only a select few forward-thinking leaders are making. We’re excited to collaborate with the Test. Learn. Grow. podcast to feature discussions with two such trailblazers—Tessa Burg, host of Leader Generation and CTO at Mod Op, and Patrick Patterson, CEO at Level.
#9: EP81: Future Of Branding: AI, Machine Learning and Human Touch
Step into the future of branding with Steve Red and Tessa Burg. They unravel how your company can forge deeper connections with your audience through authentic storytelling. Discover the secrets to transforming data points into compelling stories that do more than sell—they create authentic brand experiences.
#8: EP79: SEO & AI: Evolution Or Extinction?
Gareth Cunningham joins Tessa Burg on the Leader Generation podcast to challenge the notion that SEO is dead due to AI advancements. Gareth, a search expert, argues that the integration of AI into SEO is not entirely new. Google already uses AI and machine learning to optimize search results, detect spam and match content with search intent. He views AI as an enhancement to SEO rather than its replacement
#7: EP88: Opportunity Creation: Building A Strategic Advantage
In this conversation, Simon Severino, CEO of Strategy Sprints shares insightful strategies for creating a culture of opportunity within organizations, stressing the importance of being buyer-centric in today’s fast-paced market. Simon also discusses the integration of AI and machine learning tools to streamline processes and enhance decision-making.
#6: EP82: Shifting To An Automation-First Mindset In Marketing
Get ready for some real talk about marketing in the age of automation. Mark Simon joins Tessa Burg on our latest episode of the Leader Generation podcast. In this episode, you’ll hear why it’s smart to get your data house in order before bringing AI into the mix and why running fast into automation without a plan can lead you to more mess than success.
#5: EP85: Channeling Anxiety For Creative Genius with Reddit’s Brand Ambassador
Will Cady, Reddit’s Global Brand Ambassador, shares practical advice on transforming anxious feelings into creative fuel and highlights the importance of managing emotions to enhance creativity. We also explore how artificial intelligence is changing the creative workforce and why Will believes AI is best used to complement, not replace, human creativity.
#4: EP83: Strategies For Marketers: Navigating the Cookie-Less Future
Host Tessa Burg and veteran strategist Shannon Sullivan discuss the implications of cookie deprecation. With over two decades of expertise, Shannon clarifies the shift towards first-party data and how marketers can turn these changes into opportunities for deeper customer engagement.
#3: EP87 Part 2: Is Performance Max Ready For Lead Generation Companies?
In this episode of Leader Generation, Tessa Burg, and Matz Lukmani continue their conversation about Google Performance Max and its benefits for marketers. Matz assures listeners that Performance Max isn’t just for businesses with short sales cycles; it’s also adaptable for longer cycles. He emphasizes the need to map out the entire lead-to-conversion journey for effective tracking.
#2: EP84: From Cable To Creators: Today’s Media Landscape With Evan Shapiro
Evan Shapiro shares how big tech companies are redrawing the boundaries of the media sector. This episode covers today’s seismic shifts, from the rise and impact of tech giants to the strategic use of data in marketing.
#1: EP86: Part 1: Is Performance Max Ready For Lead Generation Companies?
Join us this week as we welcome back Matz Lukmani to discuss optimizing your ad campaigns with Google’s extensive media inventory for improved lead quality and conversion rates. Matz, a product lead for Google Performance Max, shares compelling success stories from companies who’ve seen notable enhancements in lead qualification and ROI after upgrading their campaigns. He stresses the need for robust measurement and patience to fully leverage PMax.
