#10: EP85: Channeling Anxiety for Creative Genius with Reddit’s Brand Ambassador
Will Cady, Reddit’s Global Brand Ambassador, joins us to discuss the relationship between anxiety and creativity. He shares practical advice on transforming anxious feelings into creative fuel and highlights the importance of managing emotions to enhance creativity. We also explore how artificial intelligence is changing the creative workforce and why Will believes AI is best used to complement, not replace human creativity. Tune in to learn how to turn your deepest anxieties into artistic expression and navigate the evolving world of creative professions.
#9: EP94: Tackling AI Adoption: Practical Strategies for Upskilling Team
In this episode, Tessa Burg talks with Stefan Tornquist about how AI is changing knowledge work and the future of skill development. Discover how AI is reshaping marketing by automating routine tasks, freeing up professionals for more strategic, creative work. Stefan shares insights from Econsultancy’s research on AI’s growing role in professional services, drawing comparisons between today’s AI disruption and the early days of the internet. They also discuss how emotional intelligence and targeted training can help teams embrace AI, adapt and thrive.
#8: EP88: Opportunity Creation: Building A Strategic Advantage
Join us for this episode of Leader Generation, where Tessa Burg talks with Simon Severino, CEO of Strategy Sprints. With over 20 years of experience, Simon has perfected the art of go-to-market strategies, primarily catering to Fortune 500 companies. In this conversation, Simon shares insightful strategies for creating a culture of opportunity within organizations, stressing the importance of being buyer-centric in today’s fast-paced market. Simon also discusses the integration of AI and machine learning tools to streamline processes and enhance decision-making. Whether you want to revamp your sales approach or transform your company culture, this episode offers valuable ideas to drive business growth. Tune in for valuable insights that can redefine how your business competes and thrives in the digital world.
#7: EP93: Leadership Tips for a Multigenerational Workforce
Ever wondered how to get Baby Boomers, Gen Xers, Millennials and Gen Z to collaborate effectively? In the latest episode of Leader Generation, Tessa Burg chats with Kathryn Landis about the unique challenges and opportunities of multiple generations working side by side. Kathryn explains how understanding and empathy can help bridge generational gaps, creating a more inclusive and productive workplace. She shares practical tips for marketing and business leaders on adapting their management styles to create a workplace culture that accommodates diverse working styles and enhances communication across all age groups.
For those in leadership roles, this conversation offers ideas on creating environments where all generations can thrive, innovate, and drive business success. Don’t miss this opportunity to learn how to build a stronger, more dynamic team!
#6: EP90: Reshaping Industries with AI & ML
Tessa Burg welcomes Alani Kuye back to discuss artificial intelligence (AI) and machine learning (ML) in more detail. In this conversation, Tessa and Alani discuss how AI and ML reshape industries and the dramatic shift from Web3 to AI funding. Discover the importance of foundational business practices and learn about the critical role of big data, neural networks, and human expertise in guiding AI development. Understand the significance of collaboration, user experience, and simplification in successfully scaling technology.
#5: EP91: Rethinking Marketing Strategy in an AI-Powered World
Discover how AI can transform your marketing strategies. Liza Adams, one of Pavilion’s 50 CMOs to Watch in 2024, joins Tessa Burg to share how AI enhances strategic value and deepens market insights. They highlight the shift from broad to targeted marketing strategies, emphasizing the importance of data quality and ethical AI usage. Liza stresses the need for quality data and education to use AI effectively. Listen now to hear how to harness AI for personalized, human-centric campaigns that build trust and drive sustainable profitability.
#4: EP87: Part 2: Is Performance Max Ready for Lead Generation Companies?
In this episode of Leader Generation, Tessa Burg and Matz Lukmani continue their conversation about Google Performance Max and its benefits for marketers.
Matz assures listeners that Performance Max isn’t just for businesses with short sales cycles; it’s also adaptable for longer cycles. He emphasizes the need to map out the entire lead-to-conversion journey for effective tracking. Throughout the discussion, Matz shares practical tips for boosting lead conversion rates. But it’s not all technical talk. Tessa and Matz also explore strategies for campaign optimization, including ways to prevent ad fatigue and protect brand reputation. Matz wraps up the episode by suggesting additional resources and training to help listeners learn more about capturing leads with Performance Max.
#3: EP92: A New Era of Marketing: AI & Change Management for Growth
In this episode, Tessa Burg talks with long-time friend and AI transformation expert Patty Parobek about the intersection of AI and marketing.
Patty draws from her rich marketing strategy and change management background to explore the critical role of aligning AI initiatives with a solid organizational vision. She highlights the power of collaboration, adaptability, and positivity in driving successful change and shares valuable insights on the future of AI in marketing. Patty also emphasizes the importance of personalized training and thoughtful implementation to harness AI’s potential. The episode wraps up with a powerful call to action for leaders to define their “North Star” to guide effective and meaningful transformation. Tune in for inspiration on your journey to AI and change management.
#2: EP89: Web3, AI & ML: The Strategic Value of Technology
Join Tessa Burg as she talks with technology investor and advisor Alani Kuye. On this episode of the Leader Generation Podcast, Tessa and Alani explore the strategic significance of the current technology wave. They focus on the evolution from Web2 to Web3 and the importance of decentralized infrastructure.
Alani emphasizes the importance of bridging old and new technologies for a seamless transition in the tech industry. They also discuss the critical role of data privacy, the hype around AI and ML, and the need for quality over quantity in innovation. Alani ends by offering valuable advice to startups on simplifying processes and providing an alternative to competing directly with giants.
#1: EP86: Part 1: Is Performance Max Ready for Lead Generation Companies?
Join us this week as we welcome back Matz Lukmani to discuss optimizing your ad campaigns with Google’s extensive media inventory for improved lead quality and conversion rates. Matz, a product lead for Google Performance Max, shares compelling success stories from companies who’ve seen notable enhancements in lead qualification and ROI after upgrading their campaigns. He stresses the need for robust measurement and patience to leverage PMax fully.
