#10 – The Power of Sleep for Business and Sales Leaders
- What’s meant by the term “respecting” sleep?
- How can you condition your mind for sleep?
- Do purposeful breathing techniques help?
- If you like to read before you sleep, what’s the best way to do it?
- How can you get back to sleep after you’ve woken up in the middle of the night?
- What are some useful and positive self-talk phrases?
- How can you break the habits that sabotage good sleep?
Listen to the answers to these questions – so instead of chasing sleep you can be ready in the morning to chase more business.
#9 – Sales Acceleration through Connecting Technical and Business Value
Today’s buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder they’re overloaded, overwhelmed, and tuned out? The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features―they want to hear about how it can solve their problems or help them reach their goals.
This Asher Sales Sense Podcast – “Sales Acceleration through Connecting Technical and Business Value” – features host John Asher with guest Brent Keltner, Founder and President of Winalytics, helping clients reach their top growth potential by shifting from product-driven conversations to authentic conversations that anchor on what buyers and customers value most. Brent also is the author of the forthcoming book The Revenue Acceleration Playbook.
#8 – Top Sales Strategies for Realtors and Contractors
The real estate market has hotted up and there likely are more realtors than properties for sale. If you’re a realtor, how can you differentiate yourself from the rest of the pack? If you’re a construction contractor, how can you convince buyers to choose value over price? And when you combine the two professions can you generate more sales?
This Asher Sales Sense Podcast – “Top Sales Strategies for Realtors and Contractors” – features host John Asher with guest Bill Reiman, Vice President of RK Reiman Construction Incorporated and President of Reiman Properties in Marco Island, Florida. Bill’s also the host of “The Real Build Podcast” – informing people what they need to look for before buying, building, or selling a home.
#7 – Bringing Your Sales Team Back to the Office
It’s the end of summer. The vacations are ending and kids are returning to school. Your company’s senior leadership just announced you should begin bringing your sales team back to the office (because they need to get back to work). You have to get going now, but you don’t know how to start. Wouldn’t it be great to hear some useful tips from an expert sales leader who’s doing that with his company right now?
This Asher Sales Sense Podcast – “Bringing Your Sales Team Back to the Office” – features host John Asher with guest Darrell Gehrt, Senior Vice President, Event Cloud Solutions at Cvent, transforming meetings and events through technology. Darrell joined Cvent pre-IPO in January 2013 and has led several product lines including Web Survey, Mobile, and in 2020 took on the pivot to virtual event technology.
#6 – Selling with Authentic Persuasion
This Asher Sales Sense Podcast – “Selling with Authentic Persuasion” – features host John Asher with guest Jason Cutter, Sales Success Architect and Keynote Speaker in Fort Myers, Florida. Jason is the CEO and Founder of the Cutter Consulting Group and the author of the book with the same name as this episode’s title – Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker. Jason is also the host of the Authentic Persuasion Show, the Scalable Call Center Sales podcast, and Call Center Confidence with Cutter & Catt.
#5 – The Continuing Lack of Women in Corporate and Sales Leadership Positions
Where are all the women in key business and sales positions? They’re half of the workforce and are earning more bachelor’s and master’s degrees than men, but despite decades of seeming progress, only 5.5% of CEOs are women in the 3,000 largest U.S. companies. And women represent only 33% of top business leadership positions overall. Companies say that advancing women is a top priority, but …
This Asher Sales Sense Podcast – “The Continuing Lack of Women in Corporate and Sales Leadership Positions” – features host John Asher with guest Gina Stracuzzi, Co-Founder and Director of the Women in Sales Leadership Forum at the Institute for Excellence in Sales.
#4 – Managing Burnout and Stress – To Help Your Team Perform at Their Best
This Asher Sales Sense Podcast – “Selling with Authentic Persuasion” – features host John Asher with guest Jordan Benjamin, Founder of My Core OS, working with companies and sales teams to help drive a growth mindset and create championship business cultures. My Core OS is built to help update your personal/corporate operating systems to drive peak performance and harmony between work and life. Jordan also hosts the ‘Peak Performance Selling Podcast,’ interviewing top sellers and sales leaders on how they show up at their
best every day.
Mental health in the business environment is a topic that wasn’t talked about much before the pandemic, but stress and burnout in work and life have led to turbulence in the workforce and poor business results.
#3 – The Five New Skills Sales Professionals Need
John talks about the 1/3, 1/3, 1/3 rule. People are interacting with buyers 1/3 of the time in person, 1/3 of the time on a remote platform like Zoom or the final 1/3 of buyers are just buying themselves on companies’ websites, eCommerce sites, interactive portals, sometimes even mobile apps. All that face-to-face we were doing before is not going to be available in the future. And we ask the buyers, “Do you like this new omnichannel way of buying?” They’ll say, “Yeah, we, we love it. In many cases, it’s, we’re much more productive.”
In this discussion, John talks about the 5 new skills all sales professionals must possess. You’ll want to listen to this more than once.
- Thorough research on the buyer’s need.
- This consistent video marketing,
- Increasing the operational proficiency on the VC platforms and, um, keeping
- Keeping your LinkedIn profile totally up to date eight.
- Putting the buyer first.
#2 – 5 Ways the Buyer’s Behavior has Permanently Changed
Did you know that 10% of buyers will spend up to a million dollars a year per transaction without ever speaking to a sales rep? 30% will buy up to have a million per transaction without ever speaking to a rep. Digital transformation is here to stay. For many companies, it’s a game of catch-up. In order to know what you need to change, you first have to understand what has permanently changed in the buyers’ behavior. Listen to John Asher run through those five ways and the WHYs to give you the understanding and fuel you need to implement these changes to outshine your competition. This is just one point covered. You’ll want to take notes in this episode of Asher Sales Sense.
#1 – Building Sales Pipeline with Cold Calling, Podcasts, and Video
This Asher Sales Sense Podcast – “Building Sales Pipeline with Cold Calling, Podcasts, and Video” – features host John Asher with guest Collin Mitchell, Chief Revenue Officer of Salescast, the only fully-managed tech and service stack offering an end-to-end thought leadership platform. Collin Mitchell is also the host of the Sales Transformation Podcast.
Many sales professionals believe that cold calling is dead, that podcasts don’t bring revenue, and video is a waste of money. Collin Mitchell gives examples of why these commonly-held beliefs are false. It’s all in how these messaging technologies are applied, not in the capabilities themselves.
