#10 – What Value Do Brand Communities Offer B2B Businesses?
Before the pandemic, B2B customer engagement typically happened in person during sales calls, meetings, trade shows, demos, and more. With the shift to virtual communication, B2B companies must think about how to engage with customers and improve their experience online.
In this episode, we’ll hear about the importance of communities from Mark Donnigan, an expert in marketing for startups. We’ll talk about how to apply those principles to enterprise businesses to connect your customers with each other and with your B2B brand. Discover the trickle-down effects of customer community, from better customer experience, satisfaction, and loyalty to drive business growth.
#9 – B2B eCommerce: The Evolution Of Online Grocery
How have customer expectations evolved in the food and grocery industry? What role do digital and e-commerce play in the selection and purchase process? We’ll explore these questions and more with Jay Scherger, the Director of Ecommerce Accelerator at Kroger. After this episode, you’ll have a better understanding of how we—as B2C, B2C, B2C2B and B2B digital marketers—can make shopping an easier and more enjoyable experience for customers.
#8 – Is Marketing The New Sales?
Salespeople have long been considered the face of a company. They sell products or services, negotiate deals and close the sale. In recent years, however, companies have begun replacing salespeople with marketers.
Today, marketing is often seen as the primary way to generate leads and increase sales. As a result, companies are investing heavily in marketing departments. And they’re also hiring more marketers than ever before.
How did this trend begin? What are the pros and cons? Is marketing really becoming the new sales? Join us as we explore a topic that’s continuing to change modern marketing.
#7- Female Marketers: Level Up Your Leadership Skills In 2022
Leadership is a critical skill for anyone working in marketing today. If you don’t have strong leadership skills, you won’t be able to manage your team effectively. And if you aren’t managing your team well, you won’t be successful at growing your business.
Female marketers, however, face many unique obstacles when trying to achieve success in their careers. From equal treatment and advocating on their own behalf to building alliances and trusting their own voices.
Despite these challenges, women continue to push forward. Improve your marketing leadership skills by learning from other leaders like Hana Jacover. A coach who excels at leadership and team development, Hana shares some tips on how to overcome obstacles and ultimately become a better leader in marketing.
#6 – How To Personalize Marketing With AI-Generated Language & Content
Content plays an important role in generating, nurturing, and converting leads. However, many marketers struggle with creating messaging that resonates with people and drives results.
Join us as we explore language personalization using artificial intelligence and machine learning solutions. And rest assured, you don’t need to be a data scientist or have vast automation expertise to learn and gain actionable ideas from this episode.
#5 – Cognitive Marketing: Build More Successful Campaigns Using Science
Marketing is a science. And now, thanks to advances in cognitive science, marketers can harness the power of human psychology to influence consumer behavior.
What is cognitive marketing? What are its benefits? How does it differ from other types of marketing?
Learn all this and more during an interview with Sandeep Dayal, seasoned marketing and strategy leader. He shares how cognitive science can be applied to branding and marketing. Plus, how we can use cognitive marketing to develop strategies that are more likely to succeed.
#4 – How Does The Death Of Third-Party Cookies Impact Digital Marketing?
The eventual death of third-party cookies and the impact on lead generation has been a hot topic in our industry for quite some time. But now the end is here.
Digital Marketers are already seeing disruptions in campaigns running on third-party websites and social media properties. Not to mention, in the data we’re accustomed to receiving from Google.
So what’s next? How do we deliver quality targeting, experience, leads and results back to clients and leadership? Our guest Tony Mastri will cover that all—and more—in this episode.
#3 – How To Win At Retail In The Changing CPG Landscape
The CPG industry is rapidly changing. Retailers are faced with ongoing challenges, from changing shopper behaviors and labor shortages to supply chain disruptions and beyond.
In his conversation with Tessa Burg, guest Will Salcido shares how we can “win” in the evolving CPG landscape by combining data with storytelling. Hear about what data is important to retail buyers, common stories that sell, how to align with retail strategies, and more on this episode of Lead(er) Generation.
#2 – AI For Marketers: Practical Uses Across The Customer Journey
Artificial intelligence is here now, and here to stay. Marketers can use AI to automate hundreds of repetitive tasks that occur throughout the customer journey. The challenge: where to start?
This episode is your jumping-off point. You’ll learn the benefits of using AI in your marketing. Plus, how to use AI to generate leads and shorten the sales cycle for better business results.
#1 – How To Use Your Personal Brand To Generate Leads
Personal branding is a powerful tool for marketers and salespeople to attract business. The challenge is that it takes time and effort to build a strong digital presence.
Explore how you can identify and create your own authentic digital brand with Madeline Fetterly.
She’ll share tips on how to harness your passion and expertise. Plus, how to leverage your online presence to gain a steady stream of new leads and drive business development.
