How are you tracking your pipeline’s success? If you are only looking at one quarter or two, you are missing the larger picture of the attribution. Most of the results are going to be 3, 4, 5, and 6 quarters later. Is it the SDRs, advertising, phone calls made, or conversations you’ve had? David Dulany CEO of Tenbound joins Chris and Corey. Join John Asher and his guest Jason Cutter when he answers the questions, Why do most people end up in a sales role/career? And why do most of them end up being an “Order Taker” in their sales role? In this episode of The Practical CMO, Mark Coronna and guest Dennis Bailen discuss creating value propositions on the “how” businesses create value instead of “what” they do. Codifying, packaging, and branding a company’s service components can often deliver a message which is more compelling and differentiating. Steve Richard, SVP, Value Realization at Mediafly sits down with Susan Finch to talk about sales and sales training in a recession. He says, “Really good demand gen marketers that are super targeted with what they do and have very little scrap rate have never been higher demand.” How to get more volunteers for your event or non-profit? It will depend on the opportunities you have. Sometimes you have to be flexible and creative. Binky Patrol is a great organization for younger volunteers because what we do is easy and fun with friends. Listen to this episode for practical ideas. Fr. Bill asked his parish last Sunday, Do you find yourself captured or afraid? Does the weight of sin or its consequences feel like it will crush you? Listen to his message for the week.
Pipeline problem or SDR shortage, Authentic persuasion, improving your opportunities
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