Today on Leader Generation, Tessa Burg welcomes back Linda Owens, Global Vice President of Digital Customer Experience at Sherwin-Williams. Six years after becoming the podcast's very first guest, Linda returns to discuss how B2B leaders can navigate rapid changes in technology, AI, and buyer behavior while staying focused on what matters most: the customer. Linda [...]

Coming up with AI ideas isn’t the struggle for most teams. The real challenge is to make those ideas stick. In this episode of Leader Generation, Shashank Kadetotad, Global Senior Director of Enterprise Data Science and AI at Mars, breaks down what helps companies move from interesting pilots to real business impact. He explains why [...]

Why do so many promising pilots fail to scale? In this episode of Leader Generation, Tessa Burg talks with digital transformation leader Kenneth Phua to explore what separates successful pilots from initiatives that never move beyond the testing phase. Drawing on his experience leading digital strategy and transformation programs for global brands, Kenneth shares the [...]

In this episode of Leader Generation, Tessa Burg talks with Stephen Trammell, Vice President of New Business Models at Nestlé Purina North America, about what it really takes to build stronger customer relationships in a digital world. Instead of focusing on the point of sale, Stephen explains how brands can create value across the full [...]

In this episode of Leader Generation, Tessa Burg talks with Tariq Hassan about what it really takes to modernize a business for the AI era. Drawing from leadership roles at agencies, Hewlett-Packard (HP), Petco, and McDonald’s, Tariq shares lessons from leading transformation at some of the world’s biggest brands. They explore why success with AI [...]

In this episode, Tessa Burg talks with Fabio Ranieri, Head of AI Content Transformation at HP, about what it really takes to create content at scale without losing relevance. Fabio explains why better content doesn’t come from simply making more of it. But rather it comes from better inputs, better audience understanding, and better systems [...]

What if the biggest problem in digital advertising isn’t creativity or budget—but waste? In this episode of Leader Generation, Tessa Burg talks with Zach Rosen of Multilocal to unpack the growing shift happening in programmatic media and why brands are rethinking how they buy and optimize advertising. Zach explains how AI-powered curation and sell-side decisioning [...]

Ever feel overwhelmed by all the data and metrics coming your way? You're not alone. In this episode of Leader Generation from Mod Op, Tessa Burg talks with Scott Sutton about one of marketing's biggest challenges: figuring out what's actually worth measuring. Scott shares real-world insights from his experience managing media for major restaurant brands [...]

AI is changing everything, but not in the way most leaders think. In this episode of Leader Generatio from Mod Op, Rishad Tobaccowala breaks down how we got here, from the early days of broadcast marketing to today’s fast-moving, AI-powered world. He explains why the current moment is different, what’s actually changing and what still [...]

AI is changing everything, but not in the way most leaders think. In this episode, Rishad Tobaccowala breaks down how we got here, from the early days of broadcast marketing to today’s fast-moving, AI-powered world. He explains why the current moment is different, what’s actually changing and what still matters more than ever. If you’ve [...]