AI is changing everything, but not in the way most leaders think. In this episode, Rishad Tobaccowala breaks down how we got here, from the early days of broadcast marketing to today’s fast-moving, AI-powered world. He explains why the current moment is different, what’s actually changing and what still matters more than ever. If you’ve [...]

Tessa Burg talks for a second time with Mariano Bosaz, Global VP of Consumer Data and Strategy at Coca-Cola and the author of “Digital Mindset.” This time, they dive deeper into practical applications of digital thinking, moving beyond theory to give you actionable strategies you can implement right away. Mariano shares real-world examples of how [...]

During National Women’s History Month, Leader Generation welcomes Nicole Purcell for a conversation about creative leadership. While so many conversations right now are focused on AI, this episode shifts the spotlight to something just as powerful: hospitality, intuition and the kind of human-centered thinking that makes teams thrive and people feel seen. Nicole shares how [...]

Ever feel overwhelmed by all the data and metrics coming your way? You're not alone. In this episode of Leader Generation, Tessa Burg talks with Scott Sutton about one of marketing's biggest challenges: figuring out what's actually worth measuring. Scott shares real-world insights from his experience managing media for major restaurant brands like Hardee's and Carl's [...]

Gene Holtzman didn't start out in staffing. He started in the South Bronx, working with drug addicts and unemployed people in the late 1970s, building nonprofits and figuring out how to help people find work. When Reagan-era budget cuts pulled the rug out in 1982, he had a decision to make. He was 31 years [...]

AI isn’t just changing marketing tools—it’s changing how leaders think about strategy, value and growth. In this episode, Tessa Burg talks with Mariano Bosaz, author of Digital Mindset: Marketing Strategies for the AI Era, about what it really takes to lead through transformation without losing what already works. You’ll hear a practical way to think [...]

Marketing used to feel more predictable. You picked your channels, launched a campaign and tracked performance in a fairly linear way. Today? Consumers are bouncing between social, search, streaming, AI tools, connected devices and more—all before making a decision. In this episode, Matt Fanelli joins Tessa Burg to unpack what’s actually broken in marketing measurement [...]

Kevin Stevick, CEO of RH Shepard joins Deborah Fell and shares hard-won wisdom from 40 years in manufacturing: your people aren't a cost center—they're your competitive advantage. Kevin breaks down why the most successful private equity leaders treat workforce investment exactly like capital equipment purchases. Clean up the shop floor. Improve benefits. Increase wages. These [...]

After getting flooded with AI-generated guest pitch emails, Susan and Lany decided to remind everyone what Rooted in Revenue is really about. It's not just about making money. Everything you do impacts your revenue: your sleep patterns, your workspace, your team, even that specific spot on your couch where you always fall asleep. The podcast [...]

Tessa Burg sits down with Michael Ditter, Director of Artificial Intelligence Strategy and Emerging Technology at Diageo, to explore the transition from AI experimentation to scalable enterprise integration. With 15 years at the intersection of consumer goods, strategy, and technology, Michael shares how Diageo shifted from small pilots to a capability-led transformation focused on three [...]