How do you know if your media spending is bringing customers through the door? And how can you use that information while a campaign is still running? Alia Lamborghini, SVP of Global Revenue at Yahoo DSP, joins Tessa Burg to discuss how marketers can connect advertising to the business results that matter. Alia explains how [...]
AI can make existing work faster, but its greatest value may come from helping organizations rethink the work altogether. In this episode of Leader Generation, Tessa Burg talks with Chris Colangelo, AI leader for Verizon Business Group, about how leaders can move beyond incremental improvements and use AI to solve bigger customer and employee challenges. [...]
Every marketer and business leader is talking about AI right now, but many companies are stuck. They’ve run the pilots, tried the tools and still can’t turn any of it into real results. In this episode, Tessa Burg talks with Dhiraj Rajaram, Founder and CEO of Mu Sigma, about why that gap between AI hype and [...]
AI is moving fast, but most teams are still figuring out how to use it responsibly. In this episode, Tessa Burg talks with advertising attorney Candice Kersh about the legal and practical questions marketing leaders are facing right now. They cover what companies should worry about, where risk tends to show up, and why policies, [...]
Today on Leader Generation, Tessa Burg welcomes back Linda Owens, Global Vice President of Digital Customer Experience at Sherwin-Williams. Six years after becoming the podcast's very first guest, Linda returns to discuss how B2B leaders can navigate rapid changes in technology, AI, and buyer behavior while staying focused on what matters most: the customer. Linda [...]
Coming up with AI ideas isn’t the struggle for most teams. The real challenge is to make those ideas stick. In this episode of Leader Generation, Shashank Kadetotad, Global Senior Director of Enterprise Data Science and AI at Mars, breaks down what helps companies move from interesting pilots to real business impact. He explains why [...]
Why do so many promising pilots fail to scale? In this episode of Leader Generation, Tessa Burg talks with digital transformation leader Kenneth Phua to explore what separates successful pilots from initiatives that never move beyond the testing phase. Drawing on his experience leading digital strategy and transformation programs for global brands, Kenneth shares the [...]
In this episode of Leader Generation, Tessa Burg talks with Stephen Trammell, Vice President of New Business Models at Nestlé Purina North America, about what it really takes to build stronger customer relationships in a digital world. Instead of focusing on the point of sale, Stephen explains how brands can create value across the full [...]
In this episode of Leader Generation, Tessa Burg talks with Tariq Hassan about what it really takes to modernize a business for the AI era. Drawing from leadership roles at agencies, Hewlett-Packard (HP), Petco, and McDonald’s, Tariq shares lessons from leading transformation at some of the world’s biggest brands. They explore why success with AI [...]
In this episode, Tessa Burg talks with Fabio Ranieri, Head of AI Content Transformation at HP, about what it really takes to create content at scale without losing relevance. Fabio explains why better content doesn’t come from simply making more of it. But rather it comes from better inputs, better audience understanding, and better systems [...]