Today on Leader Generation, Tessa Burg welcomes back Linda Owens, Global Vice President of Digital Customer Experience at Sherwin-Williams. Six years after becoming the podcast’s very first guest, Linda returns to discuss how B2B leaders can navigate rapid changes in technology, AI, and buyer behavior while staying focused on what matters most: the customer. Linda shares practical advice for separating meaningful trends from hype, creating trust earlier in the buying journey, and designing customer experiences that reduce friction across every touchpoint. She also explains why customer obsession should drive every decision, how to use experimentation without losing sight of scale, and what leaders need to do to successfully manage change across their organizations. Whether you’re leading digital transformation, evaluating AI initiatives, or looking for ways to create more value for customers, this conversation offers actionable insights you can apply immediately. Tune in to learn how today’s most effective B2B leaders are building customer experiences that drive both business growth and long-term loyalty.
What if you could preview the future before it arrives? The guest on Success Beneath the Surface, Brad Waid, provides that sneak peek. As a former third-grade teacher turned AI expert and futurist, Brad has a gift for making complex innovations understandable and relatable. Listen in as Brad paints a vivid picture of how artificial intelligence, virtual worlds, digital twins, and more are poised to transform education, business, healthcare, and our daily lives. With contagious optimism and examples that make “someday” feel like today, he leaves us curiously and optimistically imagining the extraordinary possibilities ahead. So tune in and catch a glimpse of the promising future in store through Brad’s unique and accessible lens!
Two unrelated client projects landed in Susan Finch’s lap the same week — a document hub for Dan Pflugshaupt (Gallery of Homes, CSSE, NRBA) and FAQ content built for AI answer engines for Michele Scherger on Florida’s Treasure Coast. Different clients, different states, same underlying problem: ads and content that dump people on a homepage instead of giving them a real answer. Susan walks through what changes when every page has to stand completely on its own, why Corey Frank and Chris Beall’s “earn the next conversation, not the close” philosophy from Market Dominance Guys applies far beyond sales calls, and how a resource hub organized by real-world sequence beats a folder full of files every time. Includes a practical homework list anyone can run on their own site this week.
In this episode, Chris Beall poses a provocative question that challenges the very structure of sales departments. What if companies didn’t need traditional in-house sales teams at all? Sounds radical, right? But Chris takes us on a thoughtful journey through the potential of outsourced sales. From list building to discovery calls, he explores how specialist expertise could revolutionize each step of the process. Using his experience at ConnectAndSell and citing innovative approaches from companies like Branch 49, Chris makes a case for keeping only subject matter experts in-house. He backs his ideas with real-world examples and data, showing how modern technology enables this shift. This episode might just transform how you think about sales team structure and efficiency in the modern business landscape.
Most of us are wrestling with change. Whether it’s because of accelerating technology cycles, disruptive technologies challenging established models, competitive pressures intensifying, or something else, we risk becoming dinosaurs. On this episode of What’s Your Edge? with Laura Patterson and guest Dave Work, they ask how do you future-proof your company, and what does that mean? For leaders and boards alike, this question has become less about optional innovation and more about long-term relevance, risk management, and enterprise resilience. The companies that anticipate change, embrace innovation, and most importantly keep their customers at the center of every decision are in a better position to survive and thrive. Future proofing is about building resilience and agility so your organization can adapt, grow, and stay relevant. No matter what the market throws your way. Future-proofing isn’t about predicting exactly what will happen next. It’s about creating the capacity to respond when it does. For customer-centric companies, the answers to tomorrow’s challenges are often hiding in plain sight: in the very pain points, feedback, and unmet needs of the customers you serve. And that’s what we’re going to explore today in our conversation with Dave Work, Managing Partner of Diversicom Corporation, a Managed Service Provider (MSP). MSPs act as an outsourced IT department for businesses, which typically provides managing IT infrastructure, cybersecurity, network management, and cloud support.
Jeanne Malgioglio tells us about her outstanding week at her school. Her students were studying the book, “I Will Always Write Back” by authors Caitlin Alfirenka and Martin Ganda, with Liz Welch. It’s a story of friendship, being open to new ideas across the globe, and choosing to make things better. Jeanne’s students embodied this theme by making over 70 blankets inspired by the story. One of the authors, Caitlin, even made an appearance. Susan brought in her own middle school story. Shout out to Walker Jr. High in La Palma. We hope you enjoy this short episode.
This week, Sally is joined by Kristen Nicholson, Chief Operating Officer of Comfort Imaging, as they dive into the barriers women face when trying to access a crucial aspect of care. Despite rapid advancements across healthcare, traditional mammography has remained stagnant for over 25 years, causing women to delay care due to discomfort and fear. Kristen shares how Comfort Imaging is creating a better mammography experience for women with their innovative Koning Vera Breast CT Technology, designed to deliver faster, more accurate, and more comfortable screening. Combined with an individualized, guided patient experience, Kristen details how Comfort Imaging removes traditional barriers to care, motivating women to engage in crucial preventative care earlier and more consistently.
Sometimes, we slip into the mindset that Catholicism is just a strict recipe: a bunch of rules we must execute perfectly to get God to love us. Many of us still imagine that God operates transactionally. But God’s love doesn’t react to our behavior — it precedes our very existence. He does not love us only when we finally clean up our lives; we are only capable of changing our lives because He loved us first. Let’s obey God’s laws not out of a fearful desire to earn His love, but out of a joyful, overflowing gratitude because we are already loved.
We hope you enjoy this playlist of our favorite episodes of the week!
