CROs, VP of Sales or VP of SDRs need to be able to persuade like Atticus Finch, write and email like Tarantino, and perform like DiCaprio. You’re actually looking for people to have a decent conversation with somebody that is built on trust and authenticity. You can’t solve that if all you want to do is hire more SDRs. David Dulany continues his conversation with Corey and Chris. He says, “The number one recommendation that I would make if people were asking is do not hire five SDRs. First, hire a really good operational person that can connect the dots and set the stage and set the foundation between all the technology and the processes and the playbook to get that in place and then start to layer on the people that can actually execute on that. Tessa gives us three clear tips regarding customer retention in 2023. Customer retention is a critical component of any business. If you lose too many customers, you won’t be able to survive. This can be caused by various factors, including poor service, flawed product design, and unyielding customer demands. In today’s episode of The Practical CMO, we are going to do a deep dive on the industrial businesses, and do a temperature check on their overall health and growth prospects. We will also characterize businesses in this sector—and try to highlight best practices inside the market, but also identify best practices from other markets which might be beneficial to an industrial marketer. Mark’s guest today is Kimberly Miller, a fractional CMO from Chief Outsiders who has spent the better part of her career in Marketing roles in industrial companies. A litmus test of our faith can be, in part, how thankful we are. May we put our gratitude into action as a gift and response to each other and ultimately to God, who is the source of all our thanksgiving!
Hiring pipeline builders, Industrial Marketing, Customer Retention Programs
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