On Market Dominance Guys, Chris and Corey say, “Finesse is a very elegant way of describing the search process, reading the signals, reading the tea leaves, and understanding where the constraints are. Understanding that in this discontinuous innovation process, you’re going to have of extraneous pipeline that’s going to come in very rapidly at a flow rate that you’re not used to. And finesse is, as a way to almost like when you see a bullfighter, they have this big two 3000 pound beast that’s bearing down at you and bull bullfighter. And he just finesses his way from one to the next and dances and it’s a glorious thing to see in action where internally they may be sweating.
Discord offers an excellent opportunity for companies to build a strong community of followers. How can brands engage with their customers on this social platform? Digital Producer Mat Segal and Product Strategist Tom Madrilejos from Mod Op join Tessa for this episode and share some tips on how brands can maximize the potential of Discord. One of the most difficult and enduring challenges business leaders face is the misalignment of sales and marketing. John Asher is joined by Brian Beveridge. Brian knows how to fix this. Even if you have winning talent and winning solutions, if you can’t get your sales and marketing strategy and execution working seamlessly, you’re missing out on money.
Jeanne Hopkins is launching Salty Marketing Company this month. She joined Susan on Rooted in Revenue. They cover what a fractional CMO is and isn’t, the four elements of marketing that every company must include or fail: employees, customers, prospects, and community. Consider this a wake-up call to marketers who are unable to justify their spending.
Volunteering gives us an opportunity to break the cycle of negativity and fear. We have the power to change lives! Caitlin Peterson is a legal professional by day, and a Binky Patrol chapter leader in the off-hours. She’s been volunteering for ten years – she started when she was 16. This fits perfectly with Fr. Bill’s message about light overcoming the darkness. Perfect pairing with a call to action in each one. Fr. Bill’s will surprise you as it involves listening to the news – just for a half hour.
