In this episode, Corey Frank and Chris Beall discuss the impact of recent market shifts on businesses and the advice they would give to CEOs and CROs to adapt to these changes. With tightening debt and equity markets, businesses must focus on efficiency and go-to-market strategies to maintain profitability. Chris emphasizes the importance of go-to-market efficiency and being disciplined in investing resources wisely. Their guest, Ryan Edwards, Managing Partner at Prospeq, shares his thoughts on the investment side, highlighting that businesses should prioritize investments that drive revenue growth instead of focusing solely on product improvements. In the face of uncertainty, Chris advises companies to aim for profitability and avoid making hasty decisions.
Today’s guest on Success Beneath the Surface is Brian Williamson, a digital media veteran with 20 years of experience in digital marketing and video. He also happens to be Brand and Video Leader and Chief “Story Seller” at Google and YouTube.
Brian inspires customers to modernize their brand strategies, emphasizing a full-funnel data-driven approach. He walks us through what that means and why it’s critical to growth-oriented businesses today. Brian shares his journey from growing in a farm town in New York to becoming the brand marketing evangelist at Google, interacting with and impacting businesses and marketers around the world.
Tessa’s guest is Whitney Cornuke from TalentLaunch. Employer branding is essential in today’s competitive job market. It not only creates a positive impression of your organization but also helps attract top talent. On this episode of Leader Generation, experienced brand marketing professional Whitney Cornuke answers questions such as: How important is employer branding in recruiting? What are the benefits of employer branding? How does it differ from other forms of marketing?
Take a breath. Really, take a deep breath before you pick up the phone. While you’re at it raise your arms, lower your shoulders, sit up straight, smile then make that call, walk into the meeting, take the stage. Speech patterns and bad habits can tune your audience out, even an audience of one, before you get further than your introduction. This will cost you revenue and waste everyone’s time.
Take tips from voice and dialect coach, Susan E. Finch. This show should have been a video – it was so much fun and packed with applicable tips to keep you from being annoying. The biggest culprits? Women! Women 17 – 35 and this voice fry issue where they sound like they are swallowing their words. Next, the gutteral hiccup – that punch that only belongs in the Cockney community in London.
In this very special episode of All-Volunteer, All Heart from Binky Patrol, host Susan Finch sits down with Eric Berndt to talk about his experience coping with the loss of his father at a young age. Eric’s story is a powerful testament to the importance of community, vulnerability, and resilience in the face of unimaginable hardship.
