#10 EP76: Harnessing AI & Tech For Next-Level Marketing
In this episode, Tessa Burg and Derick Schaefer discuss the rapid evolution of AI in marketing. You’ll get an inside look at the challenges companies face when they blindly adopt AI—emphasizing the need for a solid AI strategy backed by clear business metrics.
#9 Google Performance Max: Maximizing Ad Performance with Google AI
In this episode, we dive deeper into Google Performance Max with returning guest Matz Lukmani. If you’re a marketer who isn’t seeing the expected results from Performance Max, we’ll cover some tips to help you turn the tide.
#8 The Impact Of AI On SEO
In this episode, Tessa Burg from Mod Op explores the future impact of generative AI on SEO and how it could potentially decrease unbranded website traffic. With Google’s development of Search Generated Experience (SGE), businesses need to prepare strategies to offset traffic loss from non-branded keywords.
#7 Why Expertise Still Matters In The Era Of AI
In this episode, Tessa Burg and her guest, David C. Baker dive into the evolving landscape of technology. The discussion centers on the value of expertise and the important role marketers continue to play in an age dominated by artificial intelligence and machine learning.
#6 EP75: AI Governance: Using AI Responsibly In Marketing
In our latest podcast episode, we celebrated a milestone: the first anniversary of Chat GPT’s launch. Alon Yamin from Copyleaks joined Tessa Burg to discuss the impact of generative AI on marketing and technology.
#5 EP74: How Marketers Can Lean Into AI
Join Tessa Burg and Tom Madrilejos as they share their enthusiasm for AI on this episode of the Leader Generation podcast. Tune in for an interesting discussion about the potential of AI and machine learning and their impact on marketing and communications.
#4 How To Drive Business Growth With An AI Council
Ever wondered how top companies maintain the edge in today’s rapidly advancing technological landscape? Enter the AI Council.
In this episode, Tessa Burg emphasizes how having a well-orchestrated AI Council is not just a strategic move, but a game-changer for businesses.
#3 AI Leadership: How CEOs Steer Digital Transformation
In this episode of Leader Generation, Tessa Burg interviews Jonathan Murray, Mod Op’s Chief Strategy Officer. Jonathan shares insights from his extensive background on the role of CEOs in the age of artificial intelligence and digital transformation.
#2 Data-Driven Marketing: Solving Problems With Science
In this episode of the Leader Generation podcast, Tessa Burg talks with Lilith Bat-Leah about the pivotal role of data science in marketing and various industries.
#1 ChatGPT: Strategies & Best Practices In PR
Welcome to another exciting episode of Leader Generation. Chris Harihar joins us for a fascinating discussion about AI—especially ChatGPT—and how it’s shaking things up in the field of public relations.
