Building a target account list is the critical first step for any successful sales strategy, yet it remains an overlooked and haphazard process at many SaaS firms. Rather than leave targeting up to individual reps, centralize it to boost efficiency and revenue growth. As Helen Fanucci, founder of Pipeline Power, Chris Beall, and Corey Frank emphasize in this episode, outdated title-based targeting must give way to responsibility-based keyword searches on LinkedIn and intent signals from job profiles. They delve into common missteps sales leaders make, from over-researching targets to allowing bloated pipelines and territories that hamper productivity.
Deborah Fell is joined by Andrei Soran. When hospitals face financial distress, every decision becomes crucial, and partners like lenders gain outsized influence. Yet few leadership teams have deep expertise in navigating corporate turnarounds. This lack of experience can lead to missed opportunities and severe consequences. What struggling hospitals need are advisors intimately familiar with managing cash crunches, forecasting future runways, and making bold moves when required. Andrei Soran and his team of seasoned healthcare executives have led successful restructurings and helped organizations strategically shrink certain services to reallocate resources.
Do you have a revolutionary business idea but struggle with bringing it to market? Have you invested significant time and money into a product with no traction? As an entrepreneur and inventor at heart, Sushee Perumal has been in your shoes. After exiting his prior role, he was inspired to launch Flight Level 180 to provide startups and founders the capabilities in technology, marketing, and sales required to accelerate getting products from idea to market fit. In this episode of Rooted in Revenue, learn Sushee’s framework around alignment, rapid iterations using customer feedback, finding shortcuts, and execution to take your innovative ideas into winning products customers love.
Looking for ways to build community in your workplace or neighborhood? In this week’s fun and uplifting episode on All-Volunteer, All Heart from Binky Patrol, we talk to Rebecca Heinen, who used her passion for crocheting to connect with others across 36 states and counting. Rebecca shares how she started “A Stitch in Every State” to donate handmade crochet items to organizations in need and how it accidentally helped her form bonds at her new job. Tune in to hear Rebecca’s creative ideas for starting conversations, from math puzzles to crocheted cat toys, as well as where she finds resources to fund her craft. Her story shows that a hobby like crocheting can make a big difference, stitch by stitch.
