In this episode of our Mental Models series, Chris dives into the crucial topic of strategic positioning and the competitive landscape. Chris dissects how to effectively align team mental models, using ConnectAndSell as a real-world example. He explores the concept of positioning against alternatives, emphasizing the importance of complementary strategies and differentiating based on customer mission achievement. This episode offers valuable insights for businesses looking to refine their market approach in an increasingly competitive landscape.
Deborah welcomes Bob Roda, President and CEO of HemoSonics, who discusses purpose-driven healthcare leadership. Bob shares his journey from an economics major to a passionate advocate for improving patient care. He offers candid insights from his career at Johnson & Johnson to his current role in medical technology innovation. Bob’s story emphasizes continuous learning and embracing both successes and failures. He provides a fresh take on leadership, stressing the importance of the journey as much as the destination. Bob’s commitment to making a meaningful impact in healthcare is evident throughout the conversation. Join them for this engaging discussion on mentorship, the value of experience, and the challenges of driving change in clinical practice. Bob’s insights offer valuable perspective for those at any career stage in, “Balancing the Blood Ledger: HemoSonics CEO on Innovation and Patient Care.”
Continuing our series where we take a deep dive into this year’s most searched topics, Ali Goodwin, Director of Corporate Relations for True Scripts, joins to discuss prescriptions benefits: As PBMs continue to make headlines and come under legal fire, it is no longer enough to accept their marketing frill as a means of protection. Words like “transparency” and “fiduciary” bear no weight without definition and verifiable commitment.
In the ever-changing landscape of small business, resilience is not just a virtue—it’s a necessity. Pyper and Jarrod from Joyride Jewelry exemplify this, transforming their business from art fair favorites to online retail successes. Their journey offers valuable insights for any small business owner facing unexpected challenges. We’ll explore how they turned potential setbacks into opportunities for growth, strategically pivoting to e-commerce while maintaining artistic integrity and customer connections. From humble garage beginnings to navigating a global pandemic, Joyride Jewelry’s story demonstrates how creativity, flexibility, and embracing change can help small businesses thrive in adversity.
There are many ways to list your volunteer opportunities. This short episode covers some of our favorite volunteer and matching fund portals. They include volunteermatch.org, benevity.com, and joindeed.org. Tips include: Have a checkbox that they agree to have their photos taken and used for your site and social media accounts, Link to a form if you are posting this somewhere like NextDoor or Facebook to get their info into your database, Include a checkbox for privacy policies and your promises to them. Be detailed and keep the opportunities simple. Create a short video for the opportunity and specific landing pages on your site encouraging people to volunteer.
