Corey Frank and Chris Beall welcome Brian Perks from 5×5, a revolutionary data cooperative. They dive deep into the changing data landscape in sales and marketing, exploring how traditional data brokerage models are becoming obsolete. Brian shares insights on 5×5’s innovative approach to data as a utility, emphasizing the importance of data standardization, accuracy, and accessibility. The conversation touches on the challenges of fragmented data across various platforms and how 5×5 aims to solve these issues. The guys discuss the concept of data as a living, evolving entity and the importance of having your copy for innovation. This episode is a must-listen for sales leaders, marketers, and entrepreneurs looking to leverage data for business growth in today’s fast-paced, data-driven world. Join them for this episode, “The Evolution of Business Data Transformed From Brokers to Utilities.”
In Deborah’s original discussion, William Bowie, President and CEO of Empower Construction, shared powerful insights about leadership, purpose, and his mother’s profound impact on shaping his life philosophy. Today, we’ll revisit some key moments from that conversation, exploring how William’s commitment to excellence has driven his success as a business leader and community advocate. We’ll examine how his mother’s words – “Whatever you’re going to be, be the best at it” – became a guiding principle in his personal and professional life.
Susan Finch sits down with Brandon Leibowitz, President of SEOoptimizers.com. They dive into the nitty-gritty of local SEO, discussing the critical importance of consistent NAP (Name, Address, Phone number) directory listings and the power of Google Business Profiles. They shed light on often-overlooked tactics like optimizing image file names and alt text, which can significantly boost your visibility in search results.
The episode also tackles common pitfalls, such as the dangers of frequent URL changes and the potential risks of relying too heavily on AI-generated content. For business owners feeling overwhelmed by the technical aspects of SEO, Brandon offers insights on how to effectively collaborate with SEO professionals and what questions to ask to ensure you’re getting real value.
We hope you enjoy these and the rest of this week’s playlist.
