In today’s volatile business landscape, the alignment between Chief Marketing Officers (CMOs) and Chief Sales Officers (CSOs) isn’t just a nice-to-have—it’s critical for sustainable growth. Deborah Fell dives deep into why this partnership is more crucial than ever for mid-market companies. Drawing from Chief Outsiders’ experience across 5,000+ engagements, she explains why the most successful leaders start with curiosity—asking the right questions, understanding the full customer journey, and challenging assumptions about digital transformation. She shares how the traditional disconnect between sales and marketing teams leads to wasted investments and declining conversion rates while highlighting how curiosity-driven leadership can turn these silos into synchronized growth engines.
Tessa Burg welcomes Tal Jacobson, CEO of Perion, for a conversation about the fast-moving world of digital media. Tal shares insights from his nearly 30-year career in digital marketing. With a deep understanding of technology and media, Tal explains why marketers need to shift their focus from channels and formats to audience behavior—and how AI can help cut waste and drive real results. Tal explains how to navigate a complex media landscape, optimize ad spend without relying on outdated methods like cookies, and gain real clarity on what’s working. He also shows how AI-powered solutions can unify campaign strategies across platforms, eliminate inefficiencies, and make marketing more innovative—not just automated.
Everyone from CMOs to marketing strategists will hear fresh ideas on making data-driven decisions without getting lost in the noise.
Imagine Dolly Parton’s Jolene. Now, imagine Miley Cyrus singing it. It’s the same song and the same lyrics—but they feel entirely different, right? That’s precisely how typefaces work. A typeface sets the tone before a single word is read. It tells your audience who you are—before they even realize it. Whether your brand feels classic and trustworthy like Dolly’s Jolene or bold and modern like Miley’s version depends on the choices you make in your typography. And, most importantly, what your font choices say about your brand—before your audience reads a single word.
Binky Patrol is always trying to help their volunteers with resources. Many of you are losing your Joann Fabric stores. Some entire states are losing all stores. They are open online, but we at Binky Patrol have had ISSUES with big orders online. Here are some options. A fantastic one came in from Stan at Fleece-fabric.com. More details in this short episode. He says, “For our printed and solid double-brushed fleece, we can ship bolts of 22 yards each for $5.76/yd with free shipping to the continental US. There is a minimum order of 2 bolts. To get this price, your volunteers should enter the coupon code BINKY2025.”
Jake Steepleton, Product Lead at Wellnecity, and Lauren Roberson, Head of Nurse Advocacy for Connect Healthcare Collaboration, join this week’s show to discuss how their collaboration results in the improved efficiency of solutions and health outcomes through the use of data.
We hope you enjoy these and the rest of this week’s playlist.
