Feeling buried under too many marketing tools and platforms? You’re not alone. In this episode of Leader Generation, Tessa Burg talks with John Arnold of Creatio about how AI and no-code technology are cutting through the clutter to help marketers get things done. John shares what he’s seeing in the real world—from his days at Forrester researching B2B growth strategies to now helping teams at Creatio build custom solutions without waiting on developers. Together, he and Tessa unpack how marketing and IT can finally work in sync, using AI to automate the busywork and free people up for strategy, creativity and innovation. If you’ve ever wished your tech stack worked for you instead of the other way around, this conversation will change how you think about the future of marketing technology.

You earned that certification. Now what? If you’re like most professionals, you invested time and money into leveling up your expertise… only to let that shiny new credential sit quietly in your inbox, in your bank statement, rather than on your LinkedIn profile. Sound familiar? In this episode of Rooted in Revenue, I’m sharing the exact 14-day launch plan I use with clients to transform professional certifications into credibility, conversations, and clients.

On this week’s episode of the Marketing Dominance Guys, Chris Beall and Corey Frank continue their conversation about the middle phase in the creation of every startup or new product — being stuck. That’s the stage when things aren’t working out the way you’d envisioned them. That’s when prospects aren’t embracing your concept as you’d hoped they would. That’s when you have that sinking feeling that this whole project might be a terrible, terrible mistake. Something’s wrong! Panicking isn’t going to help the situation, but neither is denial. That can lead to faking that everything is just fine — when you know darn well it isn’t. Listen to Chris’ warning: “It’s hard to be honest once you start faking it.” Corey and Chris encourage you to face the truth, because as they say, “The truth is the boss!” Listen to how to use your resources to get an honest assessment of why you’re stuck, so you can start moving toward getting your project back in flow. You’ll learn these details and other great advice in this week’s Market Dominance Guys’ episode, “Stuck in the Middle with Denial.”

There’s a fundamental difference between being busy and being effective. You can have a team that hits every activity metric and checks off every box—but if revenue isn’t growing, are they really succeeding? This week’s commentary explores a powerful shift: moving from loyalty-based cultures to accountability-based ones. It’s the difference between rewarding people for showing up versus rewarding them for delivering results that actually move the business forward. We dive into what it means to build a culture where everyone understands how their role contributes to business goals and has the tools to deliver real outcomes. This isn’t about micromanagement—it’s about creating an environment where success is clearly defined and team members can see the direct connection between their work and company growth. When done right, this shift doesn’t just transform businesses—it transforms lives.

In a special episode of The Granite List.Live, Dr. Erica Barnell, Chief Medical Officer for Geneoscopy, and Lauren Roberson, Head of Clinical Advocacy for Connect Healthcare Collaboration, join Sally for a discussion about the importance of colon cancer screening through the lens of an employer/plan member. Dr. Barnell will also dive into Geneoscopy’s lead product, ColoSense, an FDA-approved cancer screening test that looks to provide more access and increase adherence to colorectal screening guidelines.

Fr. Dominic recapped Jesus’ parable of the self-righteous Pharisee and the humble tax collector illustrated well the destiny of those who are truly humble and those who are truly arrogant. Humility is not a weakness, despite what our culture says; it is a great strength. It takes a strong person to not let one’s ego take over.
We hope you enjoy this playlist of our favorite episodes of the week.

Leader Generation from Mod Op hosted by Tessa Burg

Guest: John Arnold, Head of Strategic CRM Advisory, Mod Op

EP149: Beyond the Hype: Technology For Today’s Marketers


Success Beneath the Surface from Chief Outsiders, hosted by Deborah Fell

Guest: Coleen Vacelet, Intreegue Design and Order Green Supply

EP109: Activities vs. Outcomes: Why Most Teams Miss the Mark


Market Dominance Guys, hosted by Corey Frank, CEO Branch 49, Chris Beall, CEO ConnectAndSell

EP71: Stuck in the Middle with Denial


Rooted in Revenue hosted by Susan Finch & Lany Sullivan

You Earned It, Now Flaunt It: Marketing Your New Professional Designation


All-Volunteer, All Heart from Binky Patrol Comforting Covers for Kids

Guest: Kevin Krekelery, Coach, Board Member, Dallas Stars Adaptive Sports

EP85 Filling Your Cup: How Weekend Warriors Transform Special Athletes


Sales Pipeline Radio from Heinz Marketing, hosted by Matt Heinz

Guest: Ajith Krishnankutty, Head of Experiential Marketing at Capital Group

Fix the Disconnect: Aligning Sales, Marketing, and Events to Drive Growth


The Granite List Live from Connect Healthcare Collaboration hosted by Sally Pace and Leigh Dill

Guests: Dr. Erica Barnell, Chief Medical Officer for Geneoscopy, and Lauren Roberson, Head of Clinical Advocacy for Connect Healthcare Collaboration

Early Detection, Brighter Futures: A Colorectal Cancer Screening Discussion


Know, Grow, Go! from Holy Trinity Catholic Church in Beaverton, OR – Fr. Bill, Fr. Dominic, Deacon Brett

The Humble Truth