What if you could boost marketing performance, cut costs, and launch campaigns in minutes, not days? In this episode of Leader Generation, Tessa Burg talks with Martin Kristiseter about the real-world impact of AI on performance marketing. From automating tedious workflows to using data-driven insights for creative optimization, Martin shares how his team is using AI to deliver measurable outcomes while keeping transparency front and center. Martin also opens up about his path to CEO and how his team is navigating rapid change without losing sight of people. He offers practical advice for leaders who want to integrate AI without the hype, create new roles (not just cut old ones), and build trust with clients in a tech-driven landscape.
Deborah Fell reflects on her conversation with Joe Grace from the previous episode. She relates Joe’s insights to her experience working with a trampoline park client in Canada whose business was threatened by new competitors. Deborah describes how she helped the client segment their customer database, tailor messaging and offers, and improve the customer experience, ultimately allowing them to recover lost revenue and grow the business. She emphasizes the importance of deeply understanding the customer and focusing on the details of the 360-degree experience. Deborah then highlights a clip from the Joe Grace interview where he discusses his success with direct-to-consumer marketing of the Thighmaster in the 80s and 90s, and how the insights he gained about marketing to women proved valuable in later turning around WebMD’s struggling business.
Your prospects aren’t abandoning Google – they’re using it PLUS asking ChatGPT, Perplexity, and Claude for deeper research. Here’s the reality: Google still processes 373 times more searches than ChatGPT. But the 1% of prospects using AI answer engines? They’re your highest-intent leads spending 23+ minutes researching before they ever call an agent. Most real estate professionals are asking the wrong question. Instead of “Should I optimize for AI or Google?” the question is “How do I dominate both?” Maurice White, SEO lead at Mod Op and former real estate professional, reveals why your SEO foundation determines your AI visibility. You’ll discover why 80% of getting found by ChatGPT, Claude, and Perplexity depends on fundamental SEO – and what that crucial 20% difference is that separates agents who get cited from those who remain invisible. This isn’t about replacing your Google strategy. It’s about extending your reach to capture the early adopters who are doing deeper research and making more informed decisions before they contact agents.
Fr. Dominic reminds us that our culture makes it hard to slow down. Depending on your stage of life, it might feel nearly impossible — jobs, kids, commitments, constant demands. So what’s the solution? Learn from the life of Jesus. Live at his speed — not a rushed speed, not a distracted pace. Can you picture Jesus cutting people off in traffic, or glued to his phone while talking to someone? Of course not! And as disciples, we are called to conform our lives to His: to slow down, to live attentively.
