Content marketing is changing fast, and so are the rules of visibility. Tessa Burg talks with Jon Gillham, Founder of Originality.ai, about how marketers can avoid the “AI slop” trap in today’s era of AI-generated content. Jon shares what he’s learned since launching the first commercially available AI detector—just three days before ChatGPT hit the market—and offers practical advice on balancing efficiency with authenticity. Listeners will hear about using AI tools responsibly while still producing high-quality, original content that builds trust and stands out in search, LLMs and beyond. Jon also explains how marketers can increase their visibility with strategies like adding citations, original data and quotes. Whether you’re worried about declining Google traffic, retention challenges or simply how to future-proof your content strategy, this episode delivers insights you can put into practice right away. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.
Do you aspire to lead with purpose and service? This week’s Success Beneath the Surface podcast features a remarkable discussion with Torey Carter Conneen, CEO of the American Society of Landscape Architects. Host Deborah Fell artfully draws out Conneen’s inspiring path to nonprofit leadership guided by his family’s ethos of community service.
From his first nonprofit role out of college to helming major associations today, Conneen walks the talk of mission-driven business. He shares the CEO mindset needed to align strategy with core values during difficult decisions, constantly engaging stakeholders while moving change forward. For growth leaders who want their organizations to balance purpose, service and sustainability while thriving financially, this is an episode you can’t miss. Tune in for an uplifting dose of wisdom.
If you want to dominate your market, here’s an inexpensive tip: Head down to your local Goodwill and buy a used version of the classic board game Risk… It seems that you don’t need AI, Machine Learning sims, or dozens of third-party load-tested and validated forecast models to predict how your business will perform in the next 24 months. Sometimes you just need to remember how you played a game that many of you probably haven’t picked up since you were 12. Risk was a board game that taught many of us about basic market dominance…each player sits and views a map of the world where each player has a finite number of armies placed randomly in a territory. The goal is to budget – and risk – your armies to conquer your neighbor’s landmass – while also leaving some troops to defend the territories you already have won from attacks that soon come on other fronts. The player who conquers all the armies on the map is the winner. No less of a result than we’ve talked about on these episodes. Consider that at the outset of every turn you simply ask yourself, “What am I going to risk in order to boot somebody out of a territory, so that I can dominate it from which I can launch another campaign when I’m strong enough to dominate and adjacent territory?” It’s the same theory in business – except deploying real dollars and resources vs placing your surplus of plastic pieces in Greenland (never a good idea). If you and your leadership team just played Risk all day long, I guarantee you will see traits and ideas and lessons to be applied to your current business. Because this math and exercise in risk and reward – and you’ve really got to do that kind of fundamental math if you haven’t already done so – is kind of
Michelle Cramer, the founder of On Angels’ Wings. Michelle’s story is one of devotion and determination, and her mission is to improve the mental health and well-being of families with medically fragile children. On Angels’ Wings provides free therapeutic photography and grief recovery services to families who need it most. Michelle started doing bereavement photography 15 years ago, and the experience led her to start On Angels’ Wings in July of 2013. Today, the organization serves families all over Missouri and has recently expanded to Oklahoma City and will soon launch in Minneapolis. All photographers who volunteer with On Angels’ Wings are specially trained to handle the emotional challenges of working with families who have sick children. Michelle quit her job in June to work full-time for On Angels’ Wings, relying on salary support raising to cover her costs. Join us as we learn more about Michelle’s journey and the incredible impact On Angels’ Wings has on families in need.
Fr. Bill reminds us that we are not called to be dishonest or gamify religion as if we get points for manipulating others. No, we are called to love people and use things, not use people and love things. When we live this way, others glimpse Christ alive in us. And that glimpse may be enough to spark faith in them, too. That is the kind of investment that pays eternal dividends.
We hope you enjoy this playlist of our favorite episodes of the week.
