In this Leader Generation episode, CEO Gabe Lullo shares the playbook Alleyoop uses to turn “more pipeline” into real revenue. You’ll hear how to fix unqualified pipeline syndrome by aligning on a clear ICP, catching buyers at the right time and using the BDR function as the bridge between marketing and sales. Gabe breaks down simple rules of engagement for MQL-SQL handoffs and the feedback loops that keep everyone moving in the same direction. We also dig into what actually works right now: human-first outreach, SDRs who think like marketers and LinkedIn content that warms leads before a sales call ever happens. Gabe shows how empowering employee voices on social can fuel 40% of new business, while cutting recruiting spend and improving pipeline quality.
There is a universal product that every company has that it needs to better understand and sell more effectively and correctly. And it’s a product that can be crafted and messaged just like any other product your team sells. Because it’s a real product, it requires belief in its potential value and worth from the folks that sell it. It’s a product that shouldn’t be short-cut or mis-messaged…or even try to do too much. It needs to be measured for effectiveness. And the ability to get this product in front of your list is also one of the keys to market dominance. That product is the Discovery Meeting or Discovery Call. In the episode, I ask Chris to separate fact from fiction and put some sound data and reasoning behind this misunderstood and much-maligned tool. This episode of Market Dominance Guys is The Right Tool for the Right Job, or as I like to call it, Don’t Make the Spiders Angry.
Creating a workplace that feels like home while embracing discomfort for growth – these seemingly contradictory ideas form the core of today’s commentary. In this episode, we’re revisiting my conversation with Colleen Vacelet, founder of Intreegue Designs and CEO of Order Green Supply. Colleen shared her unique approach to building company culture, emphasizing the importance of creating an environment where employees genuinely want to spend their 40 hours each week. But Colleen didn’t stop there. She also highlighted the value of “living in uncomfortability” as a driving force for personal and professional growth. From taking leaps in her career to navigating the challenges of acquiring new businesses, Colleen’s experiences underscore how stepping out of our comfort zones can lead to remarkable progress.
Join Susan Finch in this solo episode of Rooted in Revenue as she shares actionable strategies for maximizing your conference investment through smart pre-event marketing. Instead of relying on generic conference-provided graphics, Susan explains how to create your own branded announcements that showcase your attendance and build anticipation. Learn how to develop a comprehensive branding package, prepare custom graphics, update your digital presence, and create specialized landing pages that convert conference connections into lasting business relationships. From perfecting your business cards to optimizing your Google Business Profile, this episode covers everything you need to stand out at your next conference. Plus, get Susan’s recommended tools for accessibility checking, scheduling, and analytics to ensure your marketing efforts deliver real ROI.
Fr. Dominic gave a hopeful message. God wants to answer our prayers for ourselves, not necessarily by removing the suffering, but by giving us His presence — relationship. He doesn’t always take away pain or magically fix our lives. He comes to be with us in those sufferings. And when we invite Him into those hard places, they’re transformed from within. They become something beautiful; something that can make us better, that can become a gift. That’s what God wants for us, but it all begins with prayer. He’s just waiting for us to ask.
We hope you enjoy this playlist of our favorite episodes of the week.
