About Jim Obermayer

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So far Jim Obermayer has created 20 blog entries.

The Power of Podcasting-A Matt Heinz Reveal from Sales Pipeline Radio

As Matt Heinz approaches his 100th episode on Sales Pipeline Radio, he and Paul Roberts, his announcer for Sales Pipeline, debated the pros and cons of podcasting.  They discuss storytelling, the importance of audio, conversations and podcasting  (Matt believes podcasts are really unstructured learning time). They question banner ads and other now traditional forms of [...]

By | 2018-02-14T16:49:40+00:00 February 14th, 2018|Podcast Internet Radio, ROI, Sales Pipeline Radio|0 Comments

PICNIC Live Podcast Show on Funnel Radio Channel by Ipswitch Brings Discussion to Wider IT Community

Hosted by Ipswitch’s Jeanne Hopkins and Kevin Conklin, New PICNIC Podcast Features Industry Guests Delivering Tips and Tricks to Lessen IT Professionals’ Headaches  LEXINGTON, Mass. – Sept. 21, 2017 – Ipswitch®, the leader in easy to deploy, manage and use file transfer and network management software, launched the PICNIC Podcast live show hosted by Jeanne [...]

By | 2018-01-11T17:43:21+00:00 September 22nd, 2017|Company News|0 Comments

How to Measure ROI for Trade Shows – Victor Kippes

Trade shows are a must-have in B2B marketing, but there is the cost of the show and the people (people are often 2X the cost of the show).  The good thing is that show leads take 20% fewer touches to close, but shows are seldom measured by their revenue return.  Victor Kippes, founder and CEO of Validar, is [...]

By | 2017-08-14T16:41:08+00:00 May 8th, 2017|ROI|0 Comments

Do you even have a business if you don’t have a Sales Process?

Without a Sales Process Your  Business is a Lottery Michael Alexander reminded me that companies should review the marketing and sales process to the same degree as they review and improve manufacturing. “Everyone does a high five,” he says, “When manufacturing improves its efficiency by a point or two and yet marketing and sales run [...]

By | 2017-08-14T16:42:11+00:00 April 27th, 2017|Resources|0 Comments

Seven Building Blocks for High Performance Sales Development

We spend a considerable amount of time working with clients on their sales outreach and engagement processes here at Heinz Marketing.  This has been more recently defined as the discipline of “Sales Development” and is something we believe every company should have a competency around. Tune in LIVE 4/13. How you identify, engage, and convert [...]

By | 2017-05-08T21:13:05+00:00 April 18th, 2017|Podcast Internet Radio, Sales Pipeline Radio|0 Comments

Weekly Podcasts Listenership Grows

One of Edison Research's findings in its 2016 report, which continues to attract attention, is that those interviewed (2100 people aged 12 and older) using random dialing techniques, show that there was an average of five podcast programs listened to in the previous week.   Further it indicates that the devices used in 2016 were 29% on [...]

By | 2018-01-11T17:42:59+00:00 March 17th, 2017|Podcast Internet Radio|0 Comments

Everyone talks about the Growing Value of Podcasting

Listen While You Work...from SLMA Radio a program on the Funnel Media Channel. The Growing Value of Podcasting for B2B Marketing Our guest today, Andy Paul will talk about the Growing Value of Podcasting for B2B Marketing.  He is an author, consultant and podcaster.  In the past 18 months Andy’s podcast series called Accelerate has [...]

By | 2018-01-11T17:43:11+00:00 March 16th, 2017|Podcast Internet Radio|0 Comments

Legacy media organizations investing in podcasting:

iStock Photos Nancy Vogt in her Pew Research Podcast Fact Sheet mentioned the following. Go here for her extensive Podcasting: Fact Sheet which is one of the best in depth articles about podcasting in America.  The New York Times, which in March 2016 announced the creation of a podcast team focuses  on news and opinion programming [...]

By | 2017-04-04T17:23:51+00:00 March 7th, 2017|Podcast Internet Radio|0 Comments

Lead Bait? Binge Watching? How Uberflip® Reinvented Content Marketing

Listen as DemandGen Radio host David Lewis and his guest Randy Frisch, Co-Founder of Uberflip, discuss Uberflip’s innovative platform for content marketing. It’s all about  dramatically improving conversion while enhancing the involvement for your prospects so visitors end up “binge watching” your content. The Lead-Bait Question If you’re like most demand generation marketers, you’re trying [...]

By | 2017-04-18T20:21:19+00:00 March 3rd, 2017|DemandGen, Podcast Internet Radio|0 Comments

The Role and Responsibility of a Marketing Operations Leader – DemandGen Radio

Tom Svec, DemandGen’s Director of Marketing Technology Services joins DemandGen Radio host David Lewis to discuss how the roles within marketing operations have evolved over the recent years. Svec leads DemandGen’s world-class team of solution architects who assist mid-size and enterprise-class marketing operations teams with their deployment and adoption of marketing technology. Prior to DemandGen, [...]

By | 2017-04-18T20:21:53+00:00 March 1st, 2017|DemandGen, Podcast Internet Radio|0 Comments