Finesse, Bullfighting, Engaging on Discord, Marketing to Employees, and Overcoming the Darkness
On Market Dominance Guys, Chris and Corey say, "Finesse is a very elegant way of describing the search process, reading the signals, reading the tea leaves, and understanding where the constraints are. Understanding that in [...]
Relaunching your book, Constraints, Hooking prospects with a story, Mental health and addition
Corey asked Chris to visit the theory of constraints. Businesses are artificial, in the sense, that we say we're going to do something for others, and they're going to pay us money for it. And [...]
Silver bullets and variables, Reducing risks perception, Healthcare marketing
Scientific methods have a place in sales, whether it is to keep existing customers happy or to continue building the pipeline. David Dulany of Tenbound says, “You create a hypothesis of what your messaging is [...]
CEO Sales Strategies: Podcasting for Business
What is the point of having a business podcast? As an entrepreneur, should you be thinking of having one? Susan Finch replies to that question with an emphatic yes. In this conversation with Doug C. [...]
Speaking Gigs vs. Podcasting the Long-term Reach
Speaking gigs (on-site workshops/conferences) are nice for a resume, which generally helps you get more speaking gigs, but aside from that, unless you have a booth at the conference, most don’t have a high rate [...]
Hiring pipeline builders, Industrial Marketing, Customer Retention Programs
CROs, VP of Sales or VP of SDRs need to be able to persuade like Atticus Finch, write and email like Tarantino, and perform like DiCaprio. You’re actually looking for people to have a decent [...]