10. 5 Misconceptions About Google Analytics 4 (GA4) In July of 2023, GA4 will replace Universal Analytics. The shift to has left marketers with more questions than answers. Plus, plenty of misconceptions. In under six minutes, Tessa Burg quickly hits on five common myths about GA4. She then delivers the truths as well as some [...]
In this episode, Corey Frank and Chris Beall discuss the impact of recent market shifts on businesses and the advice they would give to CEOs and CROs to adapt to these changes. With tightening debt and equity markets, businesses must focus on efficiency and go-to-market strategies to maintain profitability. Chris emphasizes the importance of go-to-market [...]
Top Ten Episodes: January-March 2023 Market Dominance Guys What a great (and fast) few months we have already had this year! Hard to believe we're a quarter of the way through 2023. Feels like we forced ourselves to stay awake for the Ball Drop just last week. Here are the Top Ten episodes of Market [...]
In this episode of the Market Dominance Guys podcast, Chris, Corey and Helen Fanucci discuss the evolution of the internet, from its early days as a way for messages to move across networks to the democratization of global information through the browser and search engines. They also explore the capabilities of ChatGPT, including its ability [...]
In this third installment of our Road Trip visit series, Corey and Chris join Helen Fanucci and the team at Branch 49 as they discuss trust-building, gratitude, and top-of-the-funnel strategies. Helen Fanucci shares her experiences with cold calls while using ConnectAndSell, adjusting her approach to engage prospects effectively. Her customized calls-to-action cater to each prospect's [...]
As our Market Dominance Guys continue this road trip book signing tour with Helen Fanucci, Chris emphasizes the significance of practicing sales conversations in order to become a high-performance salesperson, with the script being the key to unleashing creativity in sales. Helen tells the story of her experience cold-calling using ConnectAndSell, a script, and how [...]
In this episode of Market Dominance Guys, author Helen Fanucci joins Chris and Corey. Helen suggests that when thinking about the first job, you should consider the industry you want to work in, as it can set you up for future success. For instance, sales tech is a great industry for those passionate about sales [...]
Another inspiring playlist for this week. Starting with Market Dominance Guys. In this episode, Gerhard Gschwandtner compares ChatGPT to a painter's palette with an infinite amount of colors, and salespeople are the artists who must decide how many colors to use and when the painting is finished. The hosts discuss the role of technology in [...]
How many podcast hosts have that book itching to get out of them, but they don't have the time? What about the podcast host that started a podcast to help them create content for their book and they never got any further? How about starting a podcast so you can easily create and publish a [...]
#10 - Can ABM Strategies Improve Lead Generation? When it comes to B2B sales and marketing, account-based marketing (ABM) is a hot topic. That’s because a buying group is typically made up of 6-10 people who must collaborate to make final enterprise decisions. How can you use ABM to target the decision-makers on specific accounts? [...]